Director of Group and Leisure Sales

Essential Job Responsibilities:

• Develop and execute annual group and leisure sales strategy aligned with resort-wide goals and seasonal business objectives.
• Lead and manage weekly pipeline reviews, forecasting, and pacing analysis while maintaining a deep understanding of market trends, competitor performance, and group travel behavior.
• Manage the Group Sales Budget and set revenue targets, pricing strategy, and sales KPIs in collaboration with VP of Sales & Marketing.
• Lead a team of Group Sales Managers and Coordinators, providing coaching, performance feedback, and development plans to support individual and team growth.
• Oversee inbound lead management and outbound prospecting strategies, including lead nurturing, cold outreach, and tradeshow evaluation and follow-up.
• Manage third-party partnerships, platforms, lead generators, and agencies (i.e., iVvy, CVENT, The Knot, and The Wire).
• Serve as a senior-level client contact for high-value or strategic accounts.
• Collaborate with Sales Managers and the Marketing Team on all marketing and sales collateral, including advertising, sales decks, rate sheets, menus, and prospecting email templates.
• Support the team in proposal creation, negotiation strategies, and contract finalization.
• Maintain oversight of pricing integrity and policy adherence during contracting.
• Ensure smooth and accurate handoffs to the Private Events Manager and Catering team for post-contract planning, ensuring group execution meets client expectations.
• Facilitate pre- and post-season reviews to analyze performance and identify areas for improvement.
• Develop relationships with Destination Management Companies (DMCs) and travel planners to expand leisure group business.
• Regularly analyze booking patterns and adjust strategies to optimize off-peak occupancy.

Personal Skills:

• Strong leadership skills and entrepreneurial mindset.
• Strategic thinker with the ability to see the big picture and manage a nimble, high-performing team while also driving tactical execution.
• Excellent communication skills, both verbal and written.
• A team player who can both lead and coach a sales team while also contributing to direct selling.
• Strong personal character and commitment to Taos Ski Valley, Inc.’s Vision, urpose, and Values.
• Provides a guest experience that exceeds expectations.
• Ability to accept criticism and opportunities gracefully and humbly for growth.
• Ability to stay positive, focused, and constructive when faced with setbacks, challenges, and while working in an ever-changing environment.
• Demonstrated ability to build long-term relationships with group and leisure travel decision-makers.
• Cultural awareness and sensitivity to international leisure group markets.

Qualifications/Knowledge:

• Bachelor’s degree with strong preference for master's degree in sales or marketing focus.
• 5 years of experience in sales leadership roles in hospitality, resorts, or destination events.
• Deep knowledge of group sales lifecycles.
• Demonstrated ability to lead a results-driven team in a fast-paced, high-touch environment.
• Strong understanding of CRM systems (iVvy, Delphi, Salesforce, or similar).
• Proven track record of leading and executing wedding and corporate sales plans, with ski industry knowledge and/or experience preferred.
• Strong communication, presentation, and negotiation skills.
• Passion for mountain lifestyle and a service-first mentality.
• Ability to work flexible schedules, including weekends, holidays, and evenings.
• Experience with leisure tour operators and packaged travel products a plus.

Work Environment:
Taos Ski Valley, Inc. is often a fast-paced work environment, especially during Holidays and Peak days. TSVI is in a high-altitude alpine environment. Position may require travel on uneven, snow-packed, or icy terrain and may be exposed to wet, cold, and/or humid conditions. Must be able to work in close quarters and with other staff.

Background Check:
Positions dealing with children, of safety-sensitive and/or confidential nature, require driving or positions that handle cash may require a background check and MVR check. Employment is contingent upon a favorable background check and MVR check.