Fitness Director - Central City Family YMCA

The Tampa Metropolitan Area YMCA is seeking a dynamic, relationship-driven leader to serve as Fitness Director for the Central City YMCA located in the heart of one of Tampa’s most exciting and rapidly evolving communities. This is far more than a traditional fitness role; it is an opportunity to lead impactful fitness operations, elevate member experience, and help shape the future of health and wellness in the growing Tampa Heights district.

Serving approximately 1,600 household memberships, this leadership role oversees wellness floor operations, personal training, group exercise, healthy living programs, active older adult initiatives, and wellness staff development. The ideal candidate is passionate about building strong teams, driving member engagement and retention, and creating a welcoming, high-quality wellness experience for all members.

What makes this opportunity unique is the growth surrounding the center. With transformational development occurring throughout Tampa Heights - including plans for a future YMCA connected to a major mixed-use development - this role offers exposure to exciting long-term projects and association-wide leadership opportunities. Located near the Tampa YMCA Association Office, the position also provides direct access to senior leadership and valuable career growth opportunities within one of the strongest YMCA associations in the country.

In addition to a mission-driven culture, the Tampa Metropolitan Area YMCA offers an outstanding benefits package including a 12% retirement contribution, generous PTO, and comprehensive wellness-focused benefits.

Under the Direction of the Associate Executive Director the Fitness Director leads center wellness staff members in all member connection and retention initiatives related to the wellness center and wellness programming for the Central City Family YMCA. The Director will manage the day-to-day operations of health and wellness programs and wellness floor operations. This position provides direct leadership for personal training, group training, group exercise, healthy living programs, youth conditioning programs, and wellness floor staff; directly supervising and developing these staff teams to provide the highest quality service and exceptional member experience for all in small to mid-sized centers.  This position is responsible for managing the wellness related financials, relationship building, supervision of staff, volunteer development and for being a YMCA advocate in the community. A strong focus is placed on driving a superior member experience, enhancing the membership connection/engagement, resulting in overall increases in member satisfaction and retention.  The Fitness Director serves as a key member of the center leadership team and shares responsibility for the overall member experience, facility safety, and operational excellence during all operating hours. The Wellness Director is accountable for maintaining a safe, welcoming, and well-operated environment and serves in an on-call leadership capacity to address facility or safety-related issues that arise.  This position employs a continuous improvement model to meet and/or exceed goals for satisfaction, budgeted revenue/expense goals. 

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:

Program Quality and Growth

• Focus on implementing strategic plan initiatives, best practices and the elevation of wellness programming.
  • This includes: personal training, group training, group exercise, healthy living programs, youth conditioning programs, and direct leadership to wellness floor staff members.
• Develop and implement association survey and measurement strategies and action plans - Base Metrics and NPS. 
• Exceed personal training and small group training revenues compared to budget.
• Provide leadership to personal trainers to ensure they have all of the tools to exceed personal training budgets and metrics.
• Ensure members have access to/and promote orientations with wellness coaches/personal trainers. 
• Promote Inbody scans to new and existing members.
• Manage group exercise class schedule to expectations utilizing budgets, association formula, NPS scores, etc. 

Membership Engagement and Retention 

• Increase member connection and commitment to YMCA programs and services ensuring the member experience is consistent, integrated and aligned to YMCA goals including:
• • Reviews data about member satisfaction and interests to ensure connection to programs, services, and other members.
  • Collaborates regularly with center leadership, program operations, and other related teams to ensure the member experience is consistent, integrated and aligned with member needs.
  • Oversees new and returning member orientation to ensure effective onboarding to include wellness and program teams.
  • Implements relationship development strategies to increase membership engagement and retention.

Safety and Risk Management

• Adhere to all Federal, State, and local safety regulations, as well as all YMCA policies and procedures related to the safety, health, and welfare of members, participants, guests, and staff.
• Ensure that all Tampa YMCA standards, leading practices, and policies are implemented and consistently followed, including those related to emergency procedures, child abuse prevention, and appropriate supervision.
• Adhere to policies and procedures related to managing high-risk activities and supervising participants and boundaries with participants when applicable. 

• Ensure implementation of and follows all training requirements including risk management and child abuse prevention training in addition to ensuring proper reporting of all incidents/accidents according to risk management procedures.
• Maintain a safe and healthy environment at all times, including performing daily safety checks of program areas, equipment, and supplies.
• Maintain proper records, including certifications, meetings and trainings.
• Maintain an emphasis on safety in all areas of responsibility as they relate to members and staff.
• Front desk personnel—ensure member or association guest are properly signed in and signed out, ensures only authorized adults are allowed in the facility, etc. 
• Contribute to creating and maintaining a safe, positive, and respectful environment for members, guests, and staff.
• Promptly report any suspicious or inappropriate behavior, as well as policy violations, following established association procedures.

Wellness Center Operations 

• Provides leadership to wellness center operations and administration to ensure a best in class membership experience.
• • Supervises/coaches a team of wellness coaches that assist members in meeting their wellness goals. 
  • Ensures adherence to all YMCA policies and procedures regarding the safety, health and welfare of members, program participants, guests and staff.
  • Ensure the fitness equipment is kept in good working condition and is claean for members to use.

Active Older Adults Growth

• Drive senior membership revenue and Silver Sneakers revenue through gate swipes. 
• Coordinates the schedule for Silver Sneakers classes and activities, manages staff schedule for related programs, and maintains the inventory of related program equipment.
• Provides a visible presence in the centers and actively interacts with senior members to ensure their needs are met.
• Actively stewards relationships between seniors within the centers by introducing them to other members, and using member profiles and interactions to tailor suggestions for new activities

Team Leadership 

• Direct responsibility to hire, develop, motivate and retain a team of wellness staff members committed to the YMCA’s mission and Promise.
• Advocates for association-wide practices and is a source for innovative ways to grow the membership experience, base, and practices through wellness.
• Provides collaborative leadership and guidance to peers through association-wide wellness meetings, direct one-on-one best practice sharing with peers both in and outside the center.
• Develops and monitors staff member development plans and training opportunities that promote career growth within the Y.
• Completes all job related, supervisory and other trainings as required.
• Is a collaborative partner to the family center leadership staff serving as a Leader on Duty weekly and rotating weekends.
• Acts as a leadership point of contact during operating hours and participates in an on-call rotation to ensure timely response to facility, safety, or operational issues impacting members, staff, or the wellness center environment.