OOH Planner

ABOUT US_

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.

We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.

THE ROLE

The OOH Planner will be responsible for developing and managing both traditional and non-traditional OOH media planning at the national and hyper local levels. Reporting to the Manager/Director, they must be a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances.

A DAY IN THE LIFE_

• Work closely direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
• Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
• Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency, etc.
• Calculate reach, frequency and any other applicable metrics for recommended OOH channels
• Design and present in a professional manner
• Prepare proposals and clearly communicate OOH plan recommendations
• Send OOH RFPs in alignment with engagement strategies and client goals
• Negotiate OOH channels according to plan, which includes, added value, upgrades and bonus opportunities
• Learn and become fluent with the proprietary buying/planning platform, Plato
• Manage and organize daily tasks
• Set up and execute approved plans accurately
• Work closely with team members to ensure tasks are completed accurately and all deadlines are met
• Remain up-to-date on industry trends and performance across all OOH formats
• Develop POVs against client and channel objectives and strategies for any new OOH channel opportunities/formats
• Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives
• Develop and maintain relationships with vendor partners and internal teams

WHAT WE'RE LOOKING FOR_

Bold Skills

• Self-motivated and curious
• Proactive
• Positive attitude toward role and Agency.
• Professional demeanor and appearance.
• Self-motivated in all phases of work.
• Strong written, verbal and presentation skills

Human Skills

• Collaborative and able to mentor junior staff
• Team Management
• Demonstrate solid communication skills, both oral and written, to facilitate timely completion of all maintenance and production tasks
• Communicate in a way to build professional relationships with our partners to maximize the benefits to both Talon and our clients
• Able to work as part of a team
• A self-starter with a can-do attitude

Smart Skills

• Presentation and verbal skills
• Analytical
• Ability to analyze data and information and then confidently make good business decisions for Talon and our clients.
• Ability to change course of action based on priority of tasks or staff needs.
• Strong organizational skills, attention to detail
• Basic math skills
• Microsoft Office
• Excel Proficiency- Intermediate-Advanced
• PPT Proficiency

WHY US_

“The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We embrace change
• We challenge respectfully
• We lead the way

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic
• We embrace individuality

WE ARE SMART_

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.

*Dependent upon experience, the salary for this role can range from $65,000-$70,000*