What are the responsibilities and job description for the Marketing Communications Specialist position at TalentRupt Inc.?
Role: Sales/Marketing - Specialist - Marketing Communications
Duration: 6 months
Location: Marlborough, MA - Onsite
Shift M-F, 9-5
Top 3 skills
Campaign Strategy – Develop and execute global campaign strategies for aligned with business objectives.
Cross-Functional Collaboration – Work with product, sales, and regional teams to ensure campaign consistency.
Performance Analysis – Monitor campaign performance and optimize based on data-driven insights
The Marketing Communications Manager leads the creation of impactful, omnichannel marketing campaigns that are customer-centric and aligned with our brand standards. This role involves developing compelling content, driving digital and traditional advertising and promotional programs, and crafting creative messaging that resonates with the target audience. The manager is responsible for ensuring the successful execution of these critical campaign components, delivering cohesive and meaningful communications that elevate our brand and drives consideration and lead generation of the target audience.
This position is part of the Marketing Communications Team located in Marlborough, MA and will be onsite.
What you will do:
• Work closely with cross functional business stakeholders in cell therapy product marketing to define and prioritize marketing campaigns, initiatives and product launches for development and execute on campaign deliverables
• Builds content strategy according to relevant industry segments, personas, and buyer's journey stages; identify gaps and opportunities for improvement and provide recommendations/actions for refinement where needed
• Ensures all marketing material complies with brand guidelines, writing guidelines, local regulatory requirements, and work instructions for advertising and promotional collaterals
• Drives adoption of new strategies, techniques, and tactics throughout the marketing communications team and extended marketing organization; influences internal stakeholders to take healthy risks to reach target segments and personas
• Ensures KPIs for marketing campaigns, initiatives, and product launches are accurately set; reviewing progress collectively for each business and discusses outcomes/feedback with team members and business stakeholders.
Who you are:
• Bachelor's degree in marketing, communications, journalism, or a related field; in biotechnology or chemistry
• 7-10 years experience in marketing, campaign, marketing communications, digital marketing, or a related field
• Strong experience leading global project teams and managing complex projects with external parties, proven marketing campaign and project management experience.
• Knowledge of Marketing communications/ integrated campaign strategies (traditional, digital, and events) and content marketing best practices
• Fluency in written and spoken English
It would be a plus if you also possess previous experience in:
• Prior experience in the Life Sciences industry is preferred but not required
• Experience working with marketing automation, content management, and CRM tools