Senior Performance Creative Strategist

Senior Performance Creative Strategist

Location: Valley Stream, New York | On-site

Schedule: Monday–Thursday, 9:00 AM–5:00 PM EST in-office; Fridays remote

Compensation: $135,000–$150,000 annually approximately 20% target performance bonus

Employment Type: Full-time

About TalentPop

TalentPop is looking for a Senior Performance Creative Strategist who knows how to turn creative ideas into compelling advertising that captures attention and drives results.

In this role, you’ll lead creative strategy for paid social campaigns, developing concepts, hooks, scripts, messaging, and briefs that bring brand stories to life. You’ll collaborate with designers, editors, UGC creators, media buyers, and leadership to develop creative that connects with audiences and supports business growth.

We’re looking for a strategic thinker with strong storytelling instincts, an understanding of consumer behavior, and a passion for testing new ideas. Experience in performance marketing is highly valued, but exceptional content creators with a strong portfolio and a willingness to learn from campaign data are also encouraged to apply.

What You’ll Do

• Lead creative strategy from research and ideation through production, testing, and optimization.
• Develop compelling hooks, scripts, messaging, and concepts for UGC, video, and static ads.
• Partner with media buyers to analyze creative performance and turn campaign insights into new testing ideas.
• Direct designers, editors, creators, and agencies to bring creative concepts to life.
• Own the creative roadmap and maintain a consistent pipeline of new concepts and assets.
• Build and improve creative production workflows, briefs, templates, and testing processes.
• Manage creative projects, timelines, budgets, and deliverables using Monday.com or similar tools.
• Use AI tools such as ChatGPT and Claude to support research, ideation, and creative development.
• Present creative strategies and performance insights to leadership and stakeholders.
• Support paid social initiatives across Meta, TikTok, AppLovin, and other emerging platforms.

What We’re Looking For

• 5 years of relevant experience in creative strategy, content creation, social media, video production, or performance marketing.
• A strong portfolio showcasing engaging social-first content, advertising concepts, and creative execution.
• Proven ability to develop attention-grabbing hooks, persuasive messaging, scripts, and visual concepts.
• Strong understanding of consumer behavior, audience motivations, and brand storytelling.
• Experience managing creative projects and coordinating production workflows.
• Proficiency in Adobe Creative Suite or comparable creative tools.
• Familiarity with AI tools such as ChatGPT, Claude, or similar platforms.
• Strong project management, communication, and cross-functional collaboration skills.
• A proactive, adaptable mindset and the ability to thrive in a fast-paced environment.

Experience with Meta advertising, paid-social creative testing, media buying, or performance analytics is a strong advantage. Candidates from content creation or creative production backgrounds are welcome if they can demonstrate strong audience understanding and creative judgment.

Experience with DTC brands, fashion, apparel, menswear, lifestyle products, UGC creators, or creative analytics platforms is a plus.

Compensation & Benefits

• $135,000–$150,000 annual base salary
• Target performance bonus of approximately 20%
• Health, dental, and vision coverage
• Two weeks of paid vacation
• Office closures on Jewish holidays
• 4% 401(k) match

Work Arrangement

This role is based at our office at 181 South Franklin Ave, Suite 203, Valley Stream, NY 11581. The standard schedule is Monday through Thursday in-office, with Fridays remote. A modified hybrid schedule of three in-office days and two remote days may be considered based on business needs and hiring manager approval.

Apply here: https://talentpop.com/careers/bespoke-opportunities?ashby_jid=fcfe442d-b99d-42bd-9fad-beae2b1057c0

Application Code: BRP-LI

Ready to Shape Creative That Performs?

If you combine creative storytelling with strategic thinking and enjoy turning audience insights into better advertising, we’d love to hear from you.