Google & Meta Advertising Manager

Role: Google & Meta Advertising Manager

Employment Type: Full-Time

Location: 6645 Caballero BLVD, Buena Park, CA 90620

Schedule: On-site M-F 9 to 6 PST

Compensation Structure: $100,000 to $130,000 Annual Bonus

Application Code: BRP-LI

About the Role

The Google/Meta Advertising Manager will lead the strategy, execution, and optimization of paid digital advertising campaigns on Google and Meta/Facebook platforms. This role is responsible for maximizing ROI, scaling ad performance, and driving customer acquisition and retention across e-commerce channels. The ideal candidate will leverage analytical skills, creative testing, and data-driven decision-making to grow a digital presence and revenue.

Essential Functions

• Develop, execute, and continuously optimize paid advertising campaigns on Google Ads and Meta/Facebook platforms
• Analyze campaign performance metrics and generate actionable insights to improve ROI
• Manage digital advertising budgets to achieve growth and profitability targets
• Collaborate with creative and ecommerce teams to align ad messaging and landing pages with brand standards
• Report regularly on ad performance, strategy shifts, and recommendations to leadership

Primary Responsibilities

• Own end-to-end management of Google and Meta ad accounts, including campaign setup, monitoring, and optimization
• Implement and iterate on A/B tests for creative and audience targeting
• Conduct keyword research and manage bidding strategies for search campaigns
• Monitor evolving digital marketing trends and competitor activity to inform strategy
• Coordinate with internal and external partners to align advertising efforts with broader marketing objectives
• Prepare and present regular performance reports and growth recommendations to stakeholders
• Ensure all ads comply with platform policies and brand guidelines
• Identify opportunities for scaling spend while maintaining or improving ROI
• Manage tracking pixels, conversion events, and attribution models for accurate reporting
• Recommend new tools, platforms, or practices to improve digital advertising effectiveness

Required Experience & Skills

• 3 years of hands-on experience managing paid advertising on Google Ads and Meta/Facebook platforms
• Proven track record of scaling e-commerce ad accounts profitably
• Advanced proficiency in campaign setup, optimization, and analytics for both Google and Facebook/Meta ads
• Strong analytical skills with ability to interpret data and generate actionable insights
• Experience with A/B testing in digital advertising
• Knowledge of tracking, attribution, and pixel management
• Ability to manage budgets and maximize ROI across multiple campaigns
• Strong project management and communication skills
• Up-to-date knowledge of digital advertising trends, tools, and best practices
• Bachelor’s degree in Marketing, Business, or a related field

Preferred Experience & Skills

• Experience in consumer wellness, CPG, or similar industries
• Familiarity with additional digital advertising channels (e.g., TikTok, Pinterest)
• Experience working with Shopify, Amazon, or other e-commerce platforms
• Proficiency with ad creative tools or working closely with design teams
• Google Ads or Facebook/Meta Blueprint certifications

Current Tech Stack

• Google Suite, Meta Suite, BI Tools, E-Commerce Platforms, etc.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance