What are the responsibilities and job description for the Go to Market Engineer position at talentpluto?
Go-to-Market Engineer (GTME)
Location: Remote (SF Bay Area / NYC preferred)
Compensation: ~$140K - $180K meaningful equity
Experience: ~2 years
Role Overview
This is a Go-to-Market Engineer (GTME) role focused on executing and optimizing how the company engages a high-value, finite market.
You'll work across a clean list of ~8-9K qualified accounts, many representing significant revenue, and turn that into pipeline through multi-touch outbound, retargeting, and lifecycle engagement.
This is not just outbound. It's a hands-on execution role across sales growth, where you decide how to engage prospects—not just that you should.
What You'll Do
- Run multi-touch outbound across a curated set of high-value accounts (email, LinkedIn, selective calls)
- Re-engage event-driven pipeline (hundreds of high-intent prospects) using creative approaches beyond sequences
- Leverage content and retargeting (e.g., LinkedIn posts, founder touchpoints) to drive engagement
- Continuously test channels, messaging, and timing to improve conversion
- Segment accounts and personas to drive more effective outreach
- Use and configure GTM tools and data systems to track and optimize performance
What We're Looking For
Must-Haves
- ~2 years in SDR/BDR, growth, or GTM execution roles
- Proven experience with outbound and self-sourced pipeline generation
- Strong written communication and attention to detail
- Comfortable using and learning technical tools (CRM, data, automation)
- Ability to execute multi-touch, personalized outreach
- Experience in early-stage or fast-moving environments
Nice-to-Haves
- Experience in FinTech or B2B SaaS
- Exposure to retargeting, lifecycle, or growth marketing concepts
- More technical background (e.g., CS degree or strong systems thinking)
- Experience converting event or inbound interest into pipeline
- Familiarity with persona-based segmentation and targeted GTM motions
Salary : $150,000 - $180,000