Parts & Accessories Marketing Lead

Yamaha has an opportunity for a Parts and Accessories Marketing Specialist to join our Motorsports group in Marietta, GA. The P&A Marketing Specialist leads Parts & Accessories marketing initiatives, supporting new product launches, asset development, product messaging, licensing/apparel coordination, and eCommerce updates. This role works crossfunctionally and provides onsite support at select events to meet P&A and Yamalube business objectives. (Note: this position is onsite and relocation is not being offered at this time).

What You'll Be Doing

• Work with the Parts & Accessory team to create the marketing strategy that supports the business expansion strategy. Lias across the functional marketing experts to plan individual tactics to execute said strategy.
• Accessory asset development for Catalogs, Flyers, Shopyamaha.com updates & Social Posts
• Facilitate video asset projects and photography project needs - P&A videos, press functions
• Work with unit groups to maximize parts and accessory exposure throughout marketing efforts
• Work with the digital team on Build Your Own accessory configurators
• Oversee Yamalube product support needs for Racing, Press Events
• Provide Media Event support by showcasing priority accessories (working with the P&A Accessory Product Information Specialist to build and providing accessorized units at events)
• Supervise accessory vendor needs, i.e. contracts, marketing copy, co-op support, samples
• Attend/support appropriate industry trade/consumer events in support of marketing efforts
• Support licensing and apparel as required
• Ensure marketing strategy reflects national, regional, and local executions. Work across the sales team to ensure availability of tools and marketing materials to support focus areas including training.
  
  

What You Need To Be Successful

• Bachelor’s degree in Marketing or related field preferred
• 5 years industry and marketing or communications experience
• Able to think strategically, prioritize multiple projects simultaneously and demonstrate strong time management skills with limited supervision
• Must be able to work well independently as well as within a team-based environment
• Powersports product familiarity and proper certifications and experience a plus
• Collateral and Digital communication experience preferred
• Strong interpersonal skills
• Excellent written and verbal communication/presentation skills
• Proficient in MS Office applications (Word, Excel, PowerPoint, Outlook)
  
  

Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms; as such, we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

What's In It For You

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product
  
  

Reports to: Digital Marketing Strategy Manager

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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