Demo

Marketing and Communications Specialist

TalentAlly
Arlington, VA Full Time
POSTED ON 4/17/2026
AVAILABLE BEFORE 5/16/2026
What We Can Achieve Together

The Marketing and Communications Specialist supports The Nature Conservancy's Leveraging Our Lands (LOL) initiative by managing and implementing content development, storytelling, and digital engagement for the Visitor Engagement and Activation Strategy. They collaborate closely with central Marketing & Communications (MAC), divisional MAC teams, and Business Unit (BU) partners to elevate preserve stories, enhance the visibility of TNC lands, and strengthen visitor engagement across digital platforms.

The Specialist reports to the Associate Director of Marketing & Communications for LOL, and works closely with the Storytelling team to identify and deliver stories that support Nature Conservancy priorities. This is a term position ending December 31, 2028, with possibility for renewal.

We're Looking For You

If you're looking for a career where you can find meaning and purpose, come join the Leveraging Our Lands team as the Marketing and Communications Specialist!

The Marketing and Communications Specialist leads the coordination and execution of content and communications that advance the Find Your Connection in Nature campaign and support the broader goals of the Leveraging Our Lands (LOL) Visitor Engagement and Activation Strategy. They serve as a central storyteller and strategic communicator-gathering compelling narratives from across the organization, translating them into engaging digital content and ensuring consistent, high-quality promotion of TNC preserves and visitor experiences.

The Specialist manages an integrated editorial pipeline, producing stories, digital assets and social media content that elevate the visibility of TNC's lands and connect audiences with nature. They work closely with the LOL team, central MAC, divisional MAC, and Business Unit partners to plan, create and publish content on Nature.org; develop monthly social toolkits; and track performance metrics to inform continuous improvement. The Specialist is responsible for managing a comprehensive audit of existing preserve-focused photo and video assets and develops a plan to address gaps through coordinated content capture. They may manage contractors, vendors or field-based contributors to ensure all visual assets meet brand and accessibility standards. This position will also support the North America LOL team to strengthen internal communications, including developing donor ready materials, maintaining the LOL Connect site and supporting a coordinated internal communications strategy that improves information flow and cross-team alignment.

Responsibilities And Scope

  • Collaborate with the LOL team, central MAC, divisional MAC and BU leads to identify and write story opportunities that support the Find Your Connection in Nature campaign.
  • Build monthly multichannel social media toolkits in Sprout Social with copy, assets and campaign tagging to broadly promote preserve stories, and support field staff in deploying content across multiple platforms for scaled impact.
  • Collaborate with Global Media Team to pitch preserve-focused stories for consumer interest.
  • Use Sprout, Adobe Analytic and other available tools to monitor content performance, prepare monthly briefs or dashboards for leadership and partner teams and recommend adjustments to content strategy based on performance trends.
  • Conduct an audit of existing visual assets for preserves, identifying gaps and developing a strategic plan to capture new images, video, drone content (as allowed) and people in nature visuals.
  • Support the creation and implementation of an internal communications strategy for the LOL team, including crafting updates for team newsletters, organizing information flows, improving visibility of program milestones, and maintaining team Connect pages.
  • Travel occasionally to key preserves or team meetings; flexible hours may be required.
  • Other related duties as assigned.

What You'll Bring

  • Bachelor's degree in related field and 5 years' related experience or equivalent combination of education and experience.
  • Experience cultivating and managing client/customer relationships.
  • Experience writing, editing and proofreading.
  • Experience organizing and coordinating multiple projects.

Salary Information

The starting pay range for a candidate selected for this position is generally within the range of $60,605 - $90,780. This range only applies to candidates whose country of employment is the USA. Where a successful candidate's actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.

Who We Are

The Nature Conservancy's mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world's toughest challenges so that we can create a world in which people and nature thrive. We're rooted in our mission and guided by our values, which include respect for all people, communities, and cultures. Whether it's career development, flexible schedules, or a rewarding mission, there's many reasons to love life inside TNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.

One goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging and that their unique contributions to our mission are valued. In addition to the requirements in our job postings, we recognize that people come with talent and experiences outside of a job and consider each applicant's unique experience. Please apply - we'd love to hear from you. To quote a popular saying at TNC, "you'll join for the mission, and stay for the people."

What We Bring

Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!

TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our Benefits and Perks here.

We're proud to offer a flexible work environment that supports of the health and well-being of the people we employ.

Our recruiting process includes a rolling interview process to ensure we engage applicants in a timely manner. This means we may review applications in the order in which they are received. Once a strong candidate pool is identified, the role will be unposted. The timeline may vary depending on the expressed interest in the role, so we highly encourage candidates to apply as soon as possible.

Employees must submit their application by logging into Workday and applying via the Jobs Hub.

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to equal employment opportunity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of all backgrounds, beliefs, and culture. Recruiting and mentoring staff to create an inclusive organization is a priority, and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy's background screening process.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.

VEVRAA Federal Contractor.

We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.

PDN-a18de606-97e3-40eb-88c3-121ebfe04a73

Salary : $60,605 - $90,780

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