Director, Marketing Measurement Insights & Analytics

Reporting to the Senior Director of Data Science & Analytics, you will own, build, and scale our enterprise media measurement and analytics capabilities. You will define and lead the endtoend measurement roadmap, establish inhouse and hybrid measurement solutions, and translate complex data into actionable insights that drive business growth. You will serve as a strategic partner to Marketing, Commerce, Brand, Finance, and Data Science leaders, directly influencing media investment decisions, budget allocation, and return on investment optimization while operating as both a builder and a leader.

A Taste Of Your Responsibilities

• Own and define the enterprise media measurement roadmap, including prioritization, capability development, and longterm vision
• Lead the transition from vendorled measurement to scalable inhouse or hybrid capabilities, including Marketing Mix Modeling, incrementality testing, attribution, and experimentation frameworks
• Define and help architect the endtoend media data ecosystem in partnership with Data Science and Engineering to enable a single source of truth
• Identify and prioritize requirements for advanced analytics, artificial intelligenceenabled insights, and data integration aligned with enterprise platforms
• Establish and operationalize continuous return on investment and key performance indicator measurement frameworks across channels and brands
• Translate measurement outputs into clear, actionable insights and recommendations that inform media, content, and audience strategies
• Partner with Marketing, Commerce, and Brand leaders to guide budget allocation, scenario planning, and investment decisions
• Enable optimization modeling and performance tracking to maximize enterprise return on investment
• Partner with Business Intelligence and Finance to develop scalable reporting solutions and decision tools
• Own delivery of performance reporting, dashboards, and insights across media and content
• Elevate how insights are communicated through clear, compelling storytelling for senior leadership
• Establish and enforce enterprise governance and standards for media measurement and experimentation
• Define and scale best practices across attribution, testing, and performance evaluation to ensure consistency and transparency
• Lead change management efforts to embed measurementdriven decision making across the organization
• Serve as a strategic thought partner to senior leaders across Marketing, Commerce, Brand, Finance, Media Services, and Data Science
• Align crossfunctional teams on measurement priorities, methodologies, and insight application
• Operate as a handson builder, defining the futurestate team structure and capability roadmap
• Hire, develop, and lead a highperforming analytics team as the function scales
  
  

Ingredients Required For Your Success

• Bachelor's degree required
• 10 years of experience in media analytics, marketing measurement, or data science
• Proven experience building and scaling marketing measurement capabilities, including Marketing Mix Modeling, incrementality testing, and experimentation frameworks
• Expertise in causal inference, sales lift methodologies, and testandlearn approaches
• Demonstrated experience influencing marketing investment decisions and optimizing return on investment
• Deep familiarity with consumer packaged goods (CPG) data sources such as Circana or Nielsen
• Strong understanding of digital media ecosystems and consumer data platforms
• Experience partnering with senior stakeholders and translating complex analytics into businessrelevant insights
  
  

Number of Days in Office: 3-4

Compensation

Pay Range:$133,000-$197,000

The annual salary listed above is the expected offering for this position. An employee's actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees' equity.Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

Our Benefits

We care about your total well-being and will support you with the following, subject to your location and role:

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities
  
  

Our Company

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000 person team across 40 locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions - within our people and our iconic brands like Birds Eye, Slim Jim and Reddi-Wip.

Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.

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