Associate Product Marketing Manager

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. With more than 13,500 associates working globally in 100 countries and annual sales of $5.9 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.

Purpose Statement

The Associate Product Marketing Manager, Pizza CBUis responsible for supporting the planning and execution of the product category strategy and the management of assigned category.

This is a hybrid role based at our world headquarters in Buffalo, NY and will require in office collaboration Tuesday-Thursday.

Key Accountabilities And Outcomes

Planning

• Partner with category leadership to contribute to the development of category strategies and plans
• Execute assigned category plans to achieve market share, volume, and profit targets (including responding to trends, portfolio mapping, and innovation/renovation activity)
• Lead cross-functional teams on key initiatives, products, and programs
  
  

Understands the Market

• Understand the customer, competitor, consumer, and Rich's capabilities, along with other insights that shape the category
• Perform competitive analysis, market quantification, and assessment
• Participate in discovery work to generate new products and platforms within target segments
• Drive the voice of the customer and support translation into business opportunities
• Leverage market understanding to generate insights that shape strategy and drive outcomes
  
  

Marketing Management

• Partner with category marketing leadership to:
• Assist in the development and implementation of brand strategy, marketing plans, and programs that deliver targeted results within budget
• Develop plans and collaborate with Customer/Segment Marketing to meet sales and margin targets
• Collaborate with Demand Creation COE digital resources to drive demand
  

Product Management

• Partner with category leadership to support development, maintenance, and overall management of assigned categories to maximize sales and profit potential, including:
• Drive renovation of existing products in alignment with category strategy
• Execute or lead innovation initiatives (scope, target customer, pricing strategy, launch strategy, opportunity assessment, P&L, etc.), consulting leadership as needed
• Support forecasting by providing input and oversight of demand plans, including risks and opportunities
• Own P&L for assigned category (actual vs. plan), analyze performance, and recommend actions
• Conduct analysis and make pricing recommendations for new and existing products based on value and competitive positioning
  

Financial Management

• Perform P&L analysis to identify trends, leverage opportunities, and manage risk
• Support execution of portfolio price increases
• Manage marketing budgets for assigned projects and initiatives
  
  

Knowledge, Skills, And Experience

• Bachelor's degreein marketing or related field required (MBA preferred) with 2 years of experience in a product marketing role required. Experience in the food or CPG industry or passion for food
• Demonstrated strategic thinking skills
• Demonstrated financial skills to include P&L analysis and other analyses
• Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
• Successful track record of uncovering VOC and interacting with customers
• Demonstrated ability to organize and prioritize work
• Proven track record of taking initiative and delivering results
• Solid software proficiency including Microsoft Office Word, Excel, PowerPoint
• Travel required. May be up to 20% as needed for trade shows, plant and customer visits.
  
  

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Compensation

In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.

Annual Range/Hourly Rate

$84,235.00-$113,965.00

Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Associate Experience Network at hrhelp@rich.comif you need assistance completing this application or to otherwise participate in the application process.

VEVRAA Federal Contractor.

We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.

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