What are the responsibilities and job description for the Website and Digital Media Analytics Manager position at Talent Groups?
Hybrid Details: On-site 3 days/week in Boston, MA
Duration: Through the end of 2026 to start
Job Description
The organization is searching for a contractor to join the Insights & Analytics team for a period of 6-12 months to serve as Website and Digital Media Analytics Manager, supporting a blend of analytics operations, tagging governance and channel performance reporting. The candidate will play a key role in ensuring that data collected across various digital touchpoints is captured, structured and made analytics-ready in alignment with enterprise measurement strategy. The contractor will partner cross-functionally with various analytics, marketing, agency, operations and privacy teams to operationalize scalable and compliant data capture and measurement processes. The ideal candidate demonstrates high analytical horsepower with a keen attention to detail and commitment to being thorough and accurate
Key Duties And Responsibilities
Duration: Through the end of 2026 to start
Job Description
The organization is searching for a contractor to join the Insights & Analytics team for a period of 6-12 months to serve as Website and Digital Media Analytics Manager, supporting a blend of analytics operations, tagging governance and channel performance reporting. The candidate will play a key role in ensuring that data collected across various digital touchpoints is captured, structured and made analytics-ready in alignment with enterprise measurement strategy. The contractor will partner cross-functionally with various analytics, marketing, agency, operations and privacy teams to operationalize scalable and compliant data capture and measurement processes. The ideal candidate demonstrates high analytical horsepower with a keen attention to detail and commitment to being thorough and accurate
Key Duties And Responsibilities
- Lead tagging & taxonomy operations across various digital touchpoints, including web, email and media- ensuring data capture frameworks align to cross-brand measurement objectives and analytics needs
- Oversee agency and vendor tagging processes, partnering with various internal and external stakeholders to ensure tagging specs, trafficking sheets and measurement standards are deployed accurately across campaigns
- Manage website analytics operations, overseeing vendor-led Google Analytics tagging and configuration efforts to ensure website performance data is captured and made analytics-ready
- Partner with privacy and legal teams to ensure data is collected, stored and reported compliantly
- Own data quality assurance across various third-party media data feeds, validating weekly publisher files are ingested cleanly and on-time while being mapped appropriately to analytics measurement standards
- Deliver channel-specific analytics projects and ad-hoc reporting across various web, email and digital media initiatives
- 5 years' experience in digital marketing analytics operations and reporting
- Deep familiarity with digital measurement strategies and tagging and taxonomy frameworks
- Experience partnering with various internal and external stakeholders on various end-to-end analytics projects
- 5 years of web analytics platform experience, such as Google Analytics or Adobe Analytics
- Fundamental understanding of privacy, consent and data compliance considerations and process
- Bachelor s degree required
- Pharmaceutical or healthcare industry experience preferred
- Experience with tag management systems such as Tealium or Google Tag Manager preferred