Marketing Coordinator

Position Summary
Under the direct supervision of the Marketing Manager, the Marketing Coordinator is responsible for some aspects of planning, development, and management of marketing and outreach activities to promote and maximize awareness of the program within the organization and in the community. Assists in the design, development, and production of outreach and marketing materials.

Essential Functions of the Job:

• Assists in implementing the Marketing Plan.

• Assists in the design and development of sales and marketing materials, ensures all materials are up to date and stocked.

• Develops and maintains relationships with internal and external stakeholders, including but not limited to providers, long-term care facilities, geriatric social workers, care coordinators, and related organizations.

• Works with staff and several departments to ensure a positive experience for potential enrollees, candidates, and their families for the program.

• Assists in printing, proofing, and inventory control.

• Ensures compliance with all applicable CMS (Centers for Medicare & Medicaid Services) and state and federal regulations, including sales and marketing policies, rules, and regulations.

• Involvement in recruitment activities and member processes.

• Maintains a safe, secure, and legal work environment and ensures development of personal growth opportunities.

• Plans and organizes internal and external marketing events. Attends community networking events upon request from the Marketing Manager.

Additional Duties and Responsibilities:

• Participates in the strategic planning and development for the program.

• Performs other duties as assigned.

• Adheres and ensures compliance with marketing rules and regulations.

• Adheres to the department’s attendance and punctuality policies and practices.

Job Requirements:

Education Required:

• High School (GED)

Education Preferred:

• Relevant Bachelor’s degree

Experience Required:

• 3 years of outreach and marketing experience, preferably in the healthcare industry or related field.

• At least 1 year of experience working with seniors (professional and personal experience accepted).

• Knowledge of and/or experience with HMO, Medi-Cal/Medicaid, Medicare, and senior care-related sales and marketing experience.

Experience Preferred:

• Knowledge of marketing regulations (state and federal).

• Hospice sales/marketing experience will be considered.

• Principles and practices of healthcare service delivery, managed care, healthcare systems.

• Appropriate sales and marketing techniques to outreach to diverse social and ethnic groups and to communicate effectively with them.

• Systems and procedures to efficiently track and trend all sales activity.

• Knowledge and/or experience with the senior care market, including competitors, regulations, and available resources.

• Knowledge of SEO marketing techniques.

• Knowledge on how to create contacts and generate a referral source.

• Comfortable with monthly goals and productivity metrics.

Certifications/Licenses Required:

• Valid driver’s license and reliable transportation.

• Proof of current vehicle insurance (if applicable).

• Must take and pass the State of California DHCS marketing certification exam within 60 days of hire.