What are the responsibilities and job description for the Territory Sales Manager: Upstate NY position at TALEA Beer Co.?
ABOUT TALEA
TALEA Beer Co. is a female-founded craft brewery redefining beer for today’s drinker. Known for our approachable beers and vibrant brand, we’re one of the fastest-growing craft breweries in the Northeast with NYC taprooms and expanding distribution.
We’re looking for an ambitious sales professional to lead TALEA’s growth across Upstate New York.
ROLE OVERVIEW
The Sales Market Manager will own sales performance, distributor management, and brand execution throughout Upstate NY. This is a highly field-focused role responsible for expanding distribution, strengthening key accounts, and driving revenue growth.
The right candidate thrives with autonomy, is a self-starter, and takes full ownership of results.
KEY RESPONSIBILITIES
- Execute territory sales strategy to achieve volume and revenue goals
- Expand distribution across priority on- and off-premise accounts
- Build strong distributor relationships; conduct ride-withs and market work-withs
- Secure features, displays, and draft placements to maximize visibility
- Support new product launches and seasonal initiatives
- Monitor performance, manage trade spend, and provide market insights
QUALIFICATIONS
- 3 years of experience in craft beer, beverage alcohol, or CPG sales
- Located in Upstate New York
- Distributor management experience preferred (we work with TJ Sheehan and Craft New York)
- Strong relationship-building and negotiation skills
- Self-starter comfortable in a fast-growing environment
- Willingness to travel throughout Upstate NY (50–70%) using personal vehicle (with standard mileage reimbursement)
- Valid driver’s license
- Insatiable desire to exceed goals
COMPENSATION & BENEFITS
Total compensation range: $70,000–$90,000 annually (inclusive of bonus).
Benefits include 50% health insurance coverage, 25 days PTO accrued annually, 401k matching, and other product perks.
Salary : $70,000 - $90,000