Sr Manager, Analytics & CRO

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Sr Manager, Analytics & CRO.

Job Overview:

We are seeking a strategic and results-oriented Sr. Manager, analytics and CRO increase test velocity supporting merchandising strategy and execution. This role will support the Sr Merchandising Manager to drive eCommerce experiences, improve the patient journey, and maximize conversion rates. Working closely with cross-functional teams, the Sr Manager will be responsible for best in class merchandising, growing conversion, identifying trends, and implementing data-backed improvements to boost product discoverability and overall site experience.

Responsibilities:

• Conversion Rate Optimization (CRO) / Testing Support: Develop and execute against A/B testing roadmap to optimize various aspects of our website, such as landing pages, user flows, and conversion funnels
• Test Implementation: Collaborate with cross-functional teams to define test objectives, set up experiments, and ensure seamless implementation of A/B tests using testing tools like Optimizely or VWO
• Data Analysis: Collect, analyze, and interpret data from A/B tests, user behavior, and website performance. Identify trends, insights, and opportunities for improvement.
• Report Generation: Generate clear and concise reports summarizing A/B test results and general site performance, providing actionable recommendations for website enhancements, and sharing insights with stakeholders
• KPI Monitoring: Continuously monitor and report on key performance indicators (KPIs) related to website traffic, engagement, and conversion rates
• Serve as a bridge between technical experts, business leaders, and clinical professionals, ensuring alignment and clarity of objectives

Qualifications:

• 5 years of experience working in eCommerce or retail in data analytics and reporting
• BA/BS or equivalent working experience
• Experience with Google web analytics/GA4, A/B testing with platforms like VWO, and inbound marketing tactics
• Experience building looker reports and BQ
• Able to support conclusions with analytical evidence using descriptive stats, inferential stats and data visualizations
• Good time-management skills; ability to multi-task
• Critical-thinker and problem-solver
• Excellent communication skills with the ability to speak to both business and technical teams, and translate ideas between them
• Comfort with a fast paced environment and solving open-ended problems in support of the Digital Commerce business
• Strong knowledge of AI/ML technologies, platforms, and their operational applications

Annual Salary Range: $140,000-$155,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

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