Creative Art Director

TITLE: ART DIRECTOR

LOCATION: GLENDALE

FLSA STATUS: EXEMPT

 IN HOUSE 4 DAYS A WEEK

Position Overview

The Art Director is the visionary guardian of TACORI's visual identity and creative output. This role is responsible for translating the brand's commitment to authenticity and craftsmanship into elevated, emotionally resonant visual experiences across all touchpoints. This is a highly hands-on role that requires a master-level understanding of design, typography, photography, and luxury aesthetics, ensuring flawless execution from initial concept through final delivery. 

Key Responsibilities

Creative Concept & Visual Strategy

• Lead the visual ideation and concept development for all major marketing campaigns (print, digital, social, video).
• Define the creative vision and visual mood for photo and video shoots ensure assets reflect the brand’s luxury standard and emotional narrative.
• Translate business goals and creative briefs into unique, executable design solutions that elevate the brand's image.

Design Execution & Quality Control

• Design and execute high-priority brand assets, including digital landing pages, print collateral, display signage, and social media campaigns.
• Maintain absolute authority over the aesthetic quality, including typography, layout, color theory, and photographic retouching standards.
• Collaborate closely with the Copywriter to ensure a cohesive and impactful synergy between visual and written messaging.

Brand & Design Standards

• Oversee and evolve the comprehensive Visual Identity and Brand Style Guidelines across all creative materials and channels.
• Ensure all external vendors (photographers, retouchers, agencies) strictly adhere to TACORI's high standards for quality and brand integrity.
• Stay current on luxury design trends, competitive visual strategies, and innovative production techniques.

Asset Management & Production

• Prepare and organize final production files for various outputs (e.g., print, web, video), ensuring technical precision for flawless reproduction.
• Work closely with the team to estimate time, manage creative bandwidth, and adhere to production schedules and budgets.
• Oversee the organization, tagging, and maintenance of the digital asset library.
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Key Skills and Competencies

• Luxury Aesthetic Mastery: Proven ability to create sophisticated, elevated designs appropriate for a high-end jewelry brand, with an expert eye for detail, composition, and color.
• Photography & Video Art Direction: Extensive experience directing and collaborating with photographers and videographers on product and lifestyle shoots.
• Visual Storytelling: Exceptional skill in using design, typography, and image treatment to convey complex emotional and narrative messages.
• Cross-Platform Expertise: Deep understanding of the technical specifications and design best practices across print, web, and social media platforms.
• Hands-on Execution: Must be a proactive, hands-on designer capable of executing work themselves, not just delegating tasks.
• Collaborative Leadership: Ability to clearly communicate visual direction and provide constructive feedback to teammates and vendors.

Technical Skills

• Mastery of Adobe Creative Suite is required.
• Proficiency in digital asset management (DAM) systems and file organization best practices.
• Experience with photo retouching and color correction for luxury product photography.
• Familiarity with presentation tools and creative project management tools (e.g., Asana).

TACORI is an equal opportunity employer committed to providing employment opportunities regardless of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by federal, state, or local laws.