Membership & Marketing Manager

Tacoma Yacht Club — Tacoma, WA | Full-Time | On-Site | Tuesday–Saturday

What if your office had panoramic views of the Olympic Mountains, and your colleagues were passionate sailors, community leaders, and families who love the water?

Tacoma Yacht Club — one of the Pacific Northwest’s oldest and most respected private clubs, founded in 1889 — is looking for a Membership & Marketing Manager to help write the next chapter of our story.

Established in 1889, the Tacoma Yacht Club (TYC) is a premier private yacht club located on Commencement Bay in Tacoma, Washington. With a membership of approximately 1,500 individuals, TYC offers a rich maritime tradition, a vibrant social calendar, and exceptional facilities, including a 290 slip sheltered marina, multiple outstations, and a modern clubhouse with panoramic views of the Olympic Mountains and Mount Rainier. The club is renowned for its active cruising and racing programs, junior sailing initiatives, and community outreach efforts.

This is a high-visibility, strategic role reporting directly to the General Manager. You’ll own the full membership lifecycle — from first impression through long-term engagement — and lead all marketing and communications efforts for a club with approximately 1,500 members and a 290 slip marina on Commencement Bay.

The Membership & Marketing Manager is responsible for driving membership growth and engagement through targeted recruitment strategies, personalized onboarding, retention programs, and effective communication. This strategic, high-impact position collaborates closely with the Membership Committee and other departments to foster a thriving, active club culture.

New Member Recruitment

• Develop and execute strategic membership campaigns targeting qualified prospects (e.g., boaters, community leaders, young professionals, and families)
• Represent TYC at external events, regattas, community functions, and civic organizations to raise brand awareness and cultivate potential members
• Build referral and ambassador programs to engage current members in recruitment
• Respond promptly and professionally to all membership inquiries and tours
• Manage application process, approvals, waitlists, and category quotas

New Member Onboarding

• Design a structured onboarding process, including welcome packets, club orientation, and introductions to committees or interest groups
• Assign onboarding mentors or "member ambassadors" to foster early connections
• Track early participation and proactively engage with new members in their first 12 months

Member Retention

• Analyze member engagement and identify at-risk members using usage data and feedback tools
• Conduct exit interviews and implement retention initiatives (e.g., loyalty events, milestone recognition, targeted outreach)
• Work with department heads to promote activities that resonate with key member segments (e.g., families, racers, cruisers, social members)
• Serve as a liaison and manage specific member committees to ensure members' interests are consistently addressed
• Lead periodic satisfaction surveys and deliver actionable insights

Marketing & Communications

• Oversee club branding, public image, and messaging across all platforms
• Manage website content, app, social media, digital newsletters, and club publications
• Create targeted communications tailored to prospective, new, and long-standing members
• Produce promotional materials, video content, and storytelling that highlight club amenities and member experiences

Collaboration & Reporting

• Partner with the Membership Committee to set growth goals and review marketing plans
• Coordinate with Events & Entertainment, Food & Beverage, Outstation, and Cruising committees to align messaging and maximize program participation
• Provide monthly analytics on membership trends, campaign effectiveness, retention rates, and engagement metrics

• 3 years of experience in membership development, marketing, or hospitality leadership
• Demonstrated success in recruiting and retaining members or customers in a private club or luxury service environment
• Proficient in CRM systems, digital marketing tools, and Microsoft Office Suite
• Excellent interpersonal, writing, and public speaking skills
• Energetic, enthusiastic, and service-oriented; passionate about delivering high-quality member experiences
• Strong prioritization, planning, and organizational skills

• Bachelor's degree in marketing, communications, hospitality, or a related field
• Private club, yacht club, or membership organization experience a plus
• Passion/knowledge for boating, yachting, or waterfront communities is a plus
• Experience with Jonas Club Management Software or similar
• CMAA membership or CCM designation a plus

• Shape the future of a 135-year legacy club with a growing and engaged membership base
• Lead creative marketing initiatives in a collaborative, high-quality environment
• Full benefits package including health insurance, retirement plan, paid time off, and potential club privileges

Type: Full-time, Salary

Pay: $90,000–$100,000 DOE, bonus potential

Location: On-site — Tacoma, WA

Schedule: Tuesday–Saturday, additional weekends as needed

• Medical, dental, and basic life insurance
• 401(k) plan with employer match
• Paid vacation and sick leave
• Employee meals

Prepare a thoughtful cover letter addressed to General Manager, Michelle Johnson. Clearly articulate your alignment with this role, why you want to be considered for this position at this stage of your career, how Tacoma Yacht Club will benefit you, and how the Club will benefit if you are selected.

Please send your cover letter and resume to info@tacomayachtclub.org. Qualified candidates will receive an invitation to a first round of interviews with Michelle. Due to the volume of submissions, not all applicants will receive a response. Please do not contact club staff or members outside of this application process.

Learn more about Tacoma Yacht Club: www.tacomayachtclub.org

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In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Tacoma Yacht Club provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.