What are the responsibilities and job description for the Director, Marketing Measure & Analytics position at Taco Bell?
Who is Taco Bell?
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200 restaurants, 350 franchise organizations, that serve 42 million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About The Job
The Director, Marketing Measurement & Analytics is responsible for developing and overseeing the measurement and analysis of marketing efforts of Taco Bell US to maximize business growth. This position plays a crucial role in driving data-driven decision making, optimizing marketing strategies and maximizing the return on marketing investments. This role will partner with key marketing stakeholders to drive accountability and a deeper level of understanding of the efficacy of our marketing programs. The Director, Marketing Measurement and Analytics, will report to the Sr Director, Insights & Analytics and lead a team of 2-3 analysts.
The Day-to-Day
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200 restaurants, 350 franchise organizations, that serve 42 million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About The Job
The Director, Marketing Measurement & Analytics is responsible for developing and overseeing the measurement and analysis of marketing efforts of Taco Bell US to maximize business growth. This position plays a crucial role in driving data-driven decision making, optimizing marketing strategies and maximizing the return on marketing investments. This role will partner with key marketing stakeholders to drive accountability and a deeper level of understanding of the efficacy of our marketing programs. The Director, Marketing Measurement and Analytics, will report to the Sr Director, Insights & Analytics and lead a team of 2-3 analysts.
The Day-to-Day
- Collaborate with Marketing Leadership Team to establish clear objectives, goals and strategies for measuring marketing effectiveness.
- Develop and implement comprehensive marketing analytics strategies to measure, monitor and analyze effectiveness of marketing campaigns and initiatives. Utilize data insights to identify trends, patterns and opportunities for optimization across various marketing channels, including digital, social media, email and traditional media.
- Ensure all marketing channel data is complete and accurate and can be pulled into systems and models for analysis.
- Lead the development and implementation of marketing analytics tools, technologies and processes to enhance data collection, analysis and reporting capabilities Utilize customer and channel data to build models to understand marketing KPIs such as customer annual value, incrementality.
- Lead management of 3rd party advanced analytics and marketing measurement resources
- Generate regular reports and present findings to marketing and cross functional teams
- Communicate insights, findings and recommendations in a clear and concise manner to drive data driven decision making and marketing optimization
- Oversee a team of 2-3 including their responsibilities in: Weekly Competitive Updates, Quarterly Annual Competitive and Category Analysis, Brand performance Tracking, Quarterly Marketing and Business Deep Dives and Macro Trends.
- Coach, Inspire and Guide team, supporting their development, setting goals, nurturing the company and marketing culture and motivating the team.
- Stay current with industry trends and best practices related to marketing model and marketing analytics to drive innovation and competitive advantage
- 10 years of experience in analytics roles with a proven track record of driving data driven marketing strategies and delivering measurable results.
- 3 years’ experience in a leadership or people management position is required
- Bachelors degree in marketing, statistics, mathematics, economics, data science or related field. Masters Degree/MBA a plus.
- Familiarity with MMM programs, marketing attribution and performance data a plus.
- Exceptional analytical thinking, problem-solving and communication skills white the ability to present complex data findings in a clear and concise manner.
- Highly versed in applications software including advanced Excel and understanding of Relational Databases with writing custom SQL. Familiarity with PowerBI a plus. Strong understanding of PowerPoint.
- Strong internal motivation, intellectual curiosity, logical thinking and desire to have a large impact on our organization
- Superb interpersonal and communication skills, with ability to partner well with other team members
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash,
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many good benefits to name
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.
Salary : $160,400 - $188,800
