What are the responsibilities and job description for the Associate Manager, Creative Brand Strategy position at Taco Bell?
Who is Taco Bell?
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500 restaurants, 350 franchise organizations, that serve 42 million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About The Job
The Associate Manager, Creative Brand Strategy is the heartbeat of the Global Brand Narrative team, playing a key role in bringing Taco Bell’s brand to life through strategy, storytelling, and creative executions that help evolve Taco Bell’s awareness and perceptions, both in the United States and internationally. This role involves taking big, bold ideas, and translating them into actionable execution tactics across a variety of channels, ultimately connecting with our fans and driving the business forward.
The ideal candidate is a strategic and creative thinker with a strong pulse on culture, who knows how to effectively communicate ideas tailored to their audience. They’re curious, collaborative, organized, and passionate about creating work that gets people talking. They can move fluidly between big-picture thinking and detail-oriented execution, thriving in a fast-paced, highly creative environment.
Key Responsibilities
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500 restaurants, 350 franchise organizations, that serve 42 million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About The Job
The Associate Manager, Creative Brand Strategy is the heartbeat of the Global Brand Narrative team, playing a key role in bringing Taco Bell’s brand to life through strategy, storytelling, and creative executions that help evolve Taco Bell’s awareness and perceptions, both in the United States and internationally. This role involves taking big, bold ideas, and translating them into actionable execution tactics across a variety of channels, ultimately connecting with our fans and driving the business forward.
The ideal candidate is a strategic and creative thinker with a strong pulse on culture, who knows how to effectively communicate ideas tailored to their audience. They’re curious, collaborative, organized, and passionate about creating work that gets people talking. They can move fluidly between big-picture thinking and detail-oriented execution, thriving in a fast-paced, highly creative environment.
Key Responsibilities
- Drive the day-to-day success and campaign objectives of marquis tentpole activations, such as Live Más Live, navigating between agencies and cross-functional teams to bring creative ideas and tactical plans to life.
- Support the furthered development of evergreen brand strategies and initiatives, such as L.O.C.O.S. and Global Taco Exchange, helping to nurture programs that strengthen Taco Bell's brand presence.
- Contribute to the long-term development of future campaigns and brand initiatives by identifying emerging trends, cultural moments, and opportunities that keep the brand relevant and top of mind.
- Manage day-to-day campaign development, including timelines, briefs, approvals, and stakeholder communication to ensure seamless execution across initiatives.
- Assist in the brand planning process by tracking upcoming programs, maintaining calendars, and helping ensure initiatives support broader business and brand objectives.
- Monitor campaign performance and key brand metrics, synthesizing learnings and identifying opportunities to improve future work.
- Support the management of brand storytelling platforms and assets to help ensure consistent and cohesive brand expression across touchpoints.
- Champion creative excellence by staying connected to culture, consumer trends, and category dynamics, bringing fresh perspectives and ideas to the team.
- Build strong relationships across internal and external partners, proactively identifying ways to improve processes and drive effective collaboration.
- Bachelor's degree required
- 5 years of relevant experience in Brand Marketing, Creative Development, or Strategic Planning (agency experience a plus)
- Demonstrated ability in driving the development and execution of large-scale integrated campaigns or brand initiatives
- Strong verbal and written communication skills with the ability to effectively present ideas
- Passionate towards culture; including news, trends, and emerging consumer behaviors
- Highly organized, detail-oriented, and able to manage multiple projects and priorities in a fast-paced environment.
- Strong partnership and cross-functional collaboration skills
- Strategic, creative thinker, and effective storyteller
- Self-motivated, results-driven, strong influencing and prioritization abilities and intellectually curious
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, and carwash
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many good benefits to name
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.
Salary : $110,000 - $120,000