Client Partnerships Lead

SYNTHESIS IS A CREATIVE DATA CONSULTANCY

We help future proof business by making sense of the world’s data.

We partner with industry leaders like Netflix, 2K, Amazon Music, Meta, and LEGO to define their audiences and how their needs will evolve over the short and long term.

We do this through our unique synthesis of deep human understanding and robust data science. Our team brings together diverse specialists from computer science, digital anthropology, and engineering, to digital forensics, scriptwriting, and the humanities.

WHY SYNTHESIS?

Since our launch in 2017, we’ve been reimagining the world of marketing and strategy. Building deep global partnerships, especially in entertainment & sports, F&B, and beauty categories.

We answer complex, future-facing questions by detecting early signals of change and surfacing opportunities to win in new horizons. Our specialised solutions are rooted in strategic foresight and tested in data science to give our partners the confidence to act.

Example challenges we’ve worked on recently include:

• Landscaping US sports fandoms.
• Growing fandom for K-Content in LatAm.
• Emerging preferences of Japanese Gen Z travelers.
• Identifying the future of Young Adult content.
• Defining go-to-market strategy for a wearables entrant.

PARTNERSHIPS LEAD, AMERICAS: NYC BASED, WORK WITH NYC & GLOBAL TEAM

As Partnerships Lead, you will need to be a builder, working closely with the team to expand relationships with Americas-based clients and grow the New York office. You will be a natural leader and self-starter who enjoys identifying, establishing, and developing new partnerships with the sharpest insights and marketing professionals in the region.

You will be working closely with our Americas Leadership, our multi-disciplinary team (data-scientists, product developers, strategists and creatives) in Singapore as well as our teams in North America and Europe to grow our offer in the Americas.

Alongside our team is our technology IP that drives our insight and foresight. You will be working closely with our data and proprietary AI-enabled platforms to generate hypotheses before crafting the data into human-led and data-backed brand strategies.

Day to day, the role will be anchored in growing new long-term client partnerships and establishing Synthesis at the heart of leading-edge Americas businesses (70%) as well as project delivery (30%). You will ensure we stand out from the competition by demonstrating our differentiation and strength in making sense of the world’s data to guide business direction.

YOUR CORE FOCUS

Business development: Working together with the Americas leadership team, you will play a crucial role in identifying, establishing and growing client partnerships with new, and expanding existing clients. This means maintaining & growing our outreach, writing proposals, pitching, helping design approaches for new and existing clients and brainstorming cross-sell ideas to grow clients across the business.

Commercial data-driven storytelling: You will craft persuasive, memorable data-driven narratives and insights for both proposals and delivery. You will have a knack for reframing and digging into client problem statements in order to understand the root cause of their questions and identify appropriate routes to interrogate. The success of your work will hinge on your ability to persuasively communicate approaches, findings and recommendations in clear, compelling narratives, influencing the next steps of buyers and senior stakeholders.

Act as a trusted advisor for world-leading clients, serving as the day-to-day lead and decision-maker. Your role will require you to deeply understand our client’s business, identify ways we can support them meaningfully, run projects end-to-end and have a ‘nose’ for what’s next through insights, foresights and innovation that will be most useful and inspiring for their business.

ABOUT YOU

You’ll have 8 years of experience spanning both sales and delivery, in research, innovation, trends and foresight, strategy and planning, management consultancy, or a related role. Foresight experience and F&B client-side experience are distinct advantages.

• Startup mentality. You are excited about the prospect of joining an early-stage team in New York for an international startup. You have experience working at an agency in growth mode, and significant experience of working with globally distributed teams. You will play a crucial role in identifying, establishing and growing client partnerships with new, and expanding existing clients. This means continuous outreach, writing proposals, pitching, helping design approaches for new and existing clients and brainstorming cross-sell ideas to grow clients across the business.
• Outcome focussed. You work across the funnel, connecting with marketing activities, generating leads, having conversations, and writing proposals to fill the pipeline. You plan and balance your actions and energy well across immediate and future pipeline opportunities, recognising the importance of both. You look to establish long-term relationships, caring that we deliver excellence consistently over time.
• Confident with senior clients. You have experience working with Marketing, Innovation & Business Strategy teams for clients in leading F&B brands. You bring presence, clarity, and confidence to senior stakeholder conversations. You listen to go deep into the situation and really understand the stakeholders' perspectives.
• Strategic thinker, meticulous executor. You sell by leveraging sharp consumer insights to create provocative points of view which capture attention, prompt re-appraisal of the business challenge, and cause clients/stakeholders to ‘lean in’ for more. You see an opportunity early and use this to help shape the brief with them. You can lead a tight research proposal and project, including confidently leading analysis, elevating the quality of thinking and output, whilst also keeping an eye on project management across multiple workstreams at once.
• Multidisciplinary and global team player. You know how to bring the right team together to win. Your thinking is led by the attitude of ‘we win, so I win’. Experience working across time zones with globally distributed teams is an advantage, as is experience working with a team of Data Scientists, Statisticians, or Engineers. You will support the growth of junior strategists through coaching, capability-building and in-the-flow-of-work feedback

ABOUT WORKING HERE

We are a diverse team, and we value creativity, ‘plussing’, and teamwork. To help create this environment, we offer a flexible working and supportive environment. This includes the following benefits:

• The starting salary for this position is US$ $110,000. This can increase commensurate with experience.
• Profit share bonus scheme.
• Flexible working hours.
• 20 days paid vacation per annum public holidays whole company wellness week between Christmas and New Year.
• 12 weeks paid maternity leave or 4 weeks paid paternity leave.
• 100% health insurance coverage plus wellness allowance.

The office is based in a studio, within a lively co-working hub, overlooking McCarren Park in Greenpoint, Brooklyn. The role will require a minimum of three days a week in the office, regular domestic travel, and occasional international travel.