What are the responsibilities and job description for the Field Marketing Manager, Aerospace & Defense position at Synopsys?
We Are:
At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.
You Are:
You are a dynamic, results-driven marketing professional with a passion for making an impact in the Federal, Aerospace, and Defense (FA&D) sector. You thrive in fast-paced environments and excel at balancing strategic vision with hands-on execution. Your background includes several years of experience in B2B events or Account-Based Marketing (ABM), ideally within the FA&D industry-giving you deep insight into the market landscape, customer needs, and industry trends. You are recognized for your ability to build strong partnerships with sales and cross-functional teams, ensuring that marketing strategies are tightly aligned with business goals.
As a strong communicator and collaborator, you are comfortable navigating complex organizations and influencing stakeholders at all levels. You have a proven track record of planning and executing high-impact events and campaigns, leveraging data-driven insights to optimize performance and maximize ROI. Your attention to detail is matched only by your creativity and resourcefulness-ensuring that every program you lead delivers measurable results. You approach challenges with a solution-oriented mindset and are eager to take ownership of projects, demonstrating high personal accountability and a willingness to travel when needed. If you are passionate about driving growth, elevating brand visibility, and enabling sales success in a mission-driven industry, we want to hear from you.
What You'll Be Doing:
- Develop and execute an account-focused marketing strategy tailored to the FA&D industry, prioritizing engagement with the top 30 key accounts.
- Identify emerging industry trends and challenges to craft compelling value propositions and targeted marketing programs.
- Plan, organize, and execute a diverse mix of events, digital campaigns, and demand-generation initiatives to increase brand visibility and drive qualified leads.
- Partner closely with sales teams to align marketing activities with business objectives, accelerating account growth and expansion.
- Collaborate with cross-functional teams-including industry, product, and corporate marketing-to ensure consistency in messaging and maximize program impact.
- Manage and allocate marketing budgets efficiently, tracking campaign performance and leveraging data-driven insights to refine strategies and forecast future investments.
- Oversee the planning and execution of high-impact trade shows, conferences, sponsorships, and executive events to strengthen brand presence and generate new business opportunities.
- Leverage account intelligence and stakeholder mapping to design high-value executive event experiences that foster relationships and advance sales opportunities.
The Impact You Will Have:
- Drive growth and account expansion in the FA&D sector by creating and executing strategic marketing programs that resonate with key decision-makers.
- Enhance Synopsys' brand visibility and reputation within the federal, aerospace, and defense industries through innovative campaigns and memorable events.
- Empower sales teams with effective marketing tools, insights, and support to accelerate the sales cycle and close high-value deals.
- Foster collaboration and alignment across sales, marketing, and product teams to ensure cohesive messaging and a unified go-to-market approach.
- Deliver measurable ROI on marketing investments by tracking campaign effectiveness and continuously optimizing strategies based on data-driven insights.
- Strengthen relationships with key accounts and industry stakeholders, positioning Synopsys as a trusted partner and industry leader.
- Contribute to the ongoing evolution of Synopsys' marketing strategies by leveraging your deep industry expertise and creative problem-solving skills.
What You'll Need:
- Bachelor's degree from an accredited institution.
- 5 years of experience in B2B events or Account-Based Marketing (ABM), with a strong preference for experience in software or hardware marketing within the FA&D industry.
- Proven expertise in designing and executing high-impact marketing programs and events, particularly those targeted at government, aerospace, or defense customers.
- Strong analytical skills for measuring campaign effectiveness, tracking performance, and refining strategies based on data-driven insights.
- Demonstrated success in collaborating with sales and cross-functional teams to achieve shared business objectives.
- Ability to manage multiple events and projects simultaneously in a fast-paced, high-energy environment while maintaining attention to detail.
- Willingness and ability to travel at least 20% as needed.
- Experience working in government, aerospace, or defense sectors is highly desirable; prior experience with engineering or technical teams is a plus.
- Preferred location: Exton, PA but open to all states in the USA 100% remote
- This position requires access to or use of information, which is subject to export restrictions, including the International Traffic in Arms Regulations (ITAR). All applicants for this position must be "U.S. Persons" within the meaning of the ITAR. "U.S. Persons" include U.S. Citizens, U.S. Lawful Permanent Residents (i.e., 'Green Card Holders'), Political Asylees, Refugees or other protected individuals as defined by 8 U.S.C. 1324b(a)(3).
Who You Are:
- Strategic thinker with a creative, solution-oriented approach to challenges.
- Excellent communicator and collaborator, able to build alignment and influence across diverse teams.
- Highly organized self-starter with a strong sense of personal accountability and ownership.
- Detail-oriented, adaptable, and able to manage competing priorities effectively.
- Resourceful and proactive, comfortable working both independently and as part of a collaborative team.
- Passionate about driving results and making a meaningful impact in a mission-driven industry.
- This position is not eligible for immigration sponsorship.
The Team You'll Be A Part Of:
You will join a high-performing, collaborative marketing team focused on supporting Synopsys' Federal, Aerospace, and Defense business. The team is dedicated to driving growth, fostering strong customer relationships, and elevating the Synopsys brand within this critical sector. You'll work alongside experienced marketers, sales professionals, and technical experts who are passionate about innovation, teamwork, and achieving shared success.
Rewards and Benefits:
We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.
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At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.
In addition to the base salary, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request. The base salary range for this role is across the U.S.
Apply NowSynopsys maintains a workplace where all personnel, customers, and vendors are treated with dignity, fairness, and respect. We maintain worldwide policies in our Work Rules Policy, which is applicable to all employees in furtherance of these principles. We pride ourselves on providing a healthy and productive work environment that is free from discrimination and harassment based on race, color, religion, gender, gender identity, sexual orientation, marital status, veteran status, age, national origin, citizenship, ancestry, physical or mental disability, pregnancy, medical condition, and any other characteristic protected by law. For applicants and employees with disabilities, we also make reasonable accommodations consistent with applicable laws and regulations. We are each expected to do our part to create a healthy and productive work environment for everyone. This includes bringing issues to management’s attention when you believe certain conditions are distracting from a good work environment. Our Work Rules Policy also allows you to raise concerns with other Synopsys managers. If employees are still unable to resolve their concerns, their disputes may be resolved through our Internal Issue Resolution Process Policy. In addition, all managers and employees in positions of authority have a special obligation to maintain and support a healthy and productive work environment.