Paid Social Creative Strategist

Paid Social Creative Strategist - DTC

Role Overview

SynergyLabs is seeking a high-output Paid Social Creative Strategist to build and manage a consistent pipeline of conversion-focused Meta advertising creative.

This role owns the strategy, development, production, and iteration of paid-social creative. The ideal candidate understands how creative drives performance across Meta, can translate campaign data into new testable ideas, and can reliably deliver a steady volume of static, video, creator-led, and UGC-style ads each week.

You will sit at the intersection of brand, performance marketing, creators, affiliates, and conversion optimization. Your job is to continually answer one question: What creative should we test next to acquire more customers efficiently?

What You’ll Do

Creative Strategy & Testing

• Own the weekly pipeline of paid-social creative concepts for Meta platforms, including Facebook and Instagram.
• Develop new creative hypotheses, angles, hooks, product stories, offers, objections, formats, and messaging territories based on performance learnings.
• Build and maintain a weekly creative-testing roadmap that clearly identifies:
• Concepts to test
• Target audience or customer insight
• Creative format and placement
• Hook and messaging approach
• Offer or call to action
• Key learning objective
• Planned iterations of existing winners
• Review creative performance with the paid-media and analytics teams to identify winning patterns, underperforming elements, and the next set of tests.
• Distinguish between ideas that require a new creative concept versus those that can be improved through new hooks, edits, copy, creator delivery, thumbnails, offers, or calls to action.
• Create systematic iterations of winning ads so high-performing insights can be scaled rather than treated as one-off successes.

Paid-Social Creative Development

• Concept, write, and produce a high volume of Meta ads for testing each week.
• Develop static, carousel, motion, video, creator-led, testimonial, product-demonstration, founder-style, before-and-after where compliant, educational, and UGC-style paid-social creative.
• Write direct-response ad copy, primary text, headlines, scripts, hooks, creator talking points, visual briefs, and calls to action.
• Turn one core creative idea into multiple testable executions, including variations in:
• Opening hook
• Creator or spokesperson
• Product benefit
• Consumer problem or pain point
• Proof point
• Offer
• Visual format
• Length and pacing
• Call to action
• Adapt creative for Meta placements and consumption behaviors, including Reels, Stories, Feed, and vertical short-form video.
• Ensure assets are built for performance—not simply brand awareness—while maintaining appropriate brand quality, product accuracy, and claims discipline.

Performance Analysis & Optimization

• Review ad-level and creative-level performance data to understand what is driving results.
• Translate findings into practical next actions: what to repeat, what to improve, what to stop, and what new hypothesis to test.
• Develop a working understanding of performance signals such as thumb-stop rate, hook retention, video watch behavior, click-through rate, conversion rate, CPA, ROAS, frequency, and creative fatigue.
• Partner closely with media buying to separate creative issues from audience, bidding, budget, placement, and account-structure issues.
• Maintain a structured library of creative tests, results, learnings, and reusable winning elements.
• Present concise weekly recommendations on creative performance, upcoming tests, active production needs, and emerging customer insights.

Funnel & Landing-Page Alignment

• Partner with the landing-page and conversion-rate optimization resource to ensure paid-social messaging carries through the customer journey.
• Ensure that landing pages reinforce the same consumer problem, product benefit, proof, offer, and call to action introduced in the ad.
• Identify creative insights that should inform landing-page tests, including headlines, benefit prioritization, objections, testimonials, offers, and visual proof.
• Flag disconnects between the ad promise and the onsite experience that may reduce conversion performance.

What Success Looks Like

Within the first several months, this person will establish a repeatable paid-social creative operating system that produces:

• A reliable weekly volume of new, launch-ready Meta creative.
• A clear testing roadmap rather than reactive, ad hoc creative production.
• A diversified pipeline of creator, affiliate, UGC, static, and edited-video assets.
• Faster iteration on winning concepts before creative fatigue reduces performance.
• Better documentation of what works across hooks, claims, creators, formats, offers, audiences, and product stories.
• Stronger alignment between ads, landing pages, and the full acquisition journey.
• Measurable improvement in the consistency and quality of creative testing—not just isolated winning ads.

Qualifications

• 3 years of experience in performance creative, paid social, growth marketing, direct-to-consumer marketing, or a closely related role.
• Deep practical understanding of Meta performance creative and how creative affects paid-social acquisition results.
• Strong direct-response copywriting ability, including short-form hooks, scripts, primary text, headlines, benefit framing, objection handling, and calls to action.
• Demonstrated experience producing or directing static, short-form video, UGC-style, testimonial, and creator-led advertising.
• Experience managing UGC creators, influencers, affiliates, freelancers, production partners, or creator communities.
• Ability to interpret campaign and creative-performance data and turn it into clear, prioritized creative tests.
• Proven ability to work at a high cadence and manage multiple creative projects simultaneously.
• Strong creative judgment balanced with commercial discipline: you care about performance, not simply whether an ad looks polished.
• Excellent briefing, communication, project-management, and feedback skills.
• Comfortable working cross-functionally with brand, e-commerce, media buying, design, video editing, creators, affiliates, and CRO resources.

Preferred Experience

• Experience in DTC consumer products, health and wellness, beauty, personal care, pet, supplements, or other consideration-driven categories.
• Experience working with compliance-sensitive product claims, testimonials, ingredient stories, or regulated-adjacent categories.
• Familiarity with Meta Ads Manager and creative reporting tools, although this role will not be responsible for day-to-day media buying.
• Hands-on capability in video editing, basic motion design, Canva, Adobe Creative Suite, CapCut, or similar content-production tools.
• Experience working with Shopify brands, subscription businesses, or customer-acquisition models where retention and customer quality matter in addition to first-order ROAS.
• Experience building creator whitelisting, affiliate-content, or paid-usage-rights programs.

Core Competencies

Performance creativity: Develop creative designed to earn attention, communicate value quickly, and drive measurable action

Consumer insight: Understands customer pain points, motivations, objections, language, and purchase triggers

Direct response: Writes and structures creative to move consumers from awareness to click to purchase

Test-and-learn discipline: Treats every asset as a hypothesis and builds on evidence rather than personal preference

High-output execution: Consistently moves ideas from concept to launch-ready assets at speed

Creator management: Sources, briefs, guides, and improves creator output with clear standards and performance feedback

Analytical judgment: Uses creative results to determine the next highest-value test

Cross-functional collaboration: Keeps ad creative, media strategy, brand standards, creator work, and landing pages aligned

Reporting Relationship

This role will work closely with the paid-media team, e-commerce team, brand and design resources, affiliate and creator partners, and landing-page/CRO resource. The reporting line can be finalized based on organizational structure, but the role should have direct access to creative-performance data and weekly media insights.

Positioning for Candidates

This is not a traditional brand creative role and it is not a media-buying position. It is a hands-on performance-creative role for someone who enjoys operating at speed, generating a high volume of ideas, directing creators, analyzing results, and building better ads every week.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Work Location: In person

Salary : $64,758 - $87,803