What are the responsibilities and job description for the Product Brand Manager, Omnichannel position at Syneos Health Commercial Solutions?
Description
Location: Morristown, NJ (on‑site 3 days/week; local preferred; travel & hotel covered for non‑local)
Contract: 3–6 months with potential for direct hire
About The Role
Seeking a Product Brand Manager, Omnichannel (Consultant) to support the development and execution of field‑based omnichannel initiatives and patient‑focused marketing materials. Reporting to the Director, Omnichannel & Patient, this role will play a critical, hands‑on role in translating strategy into coordinated, field‑ready programs that enhance customer and patient engagement. The ideal candidate is execution‑oriented, collaborative, and comfortable operating in a fast‑moving commercial environment.
Key Responsibilities
Field Omnichannel Initiative Development
Must Have
Location: Morristown, NJ (on‑site 3 days/week; local preferred; travel & hotel covered for non‑local)
Contract: 3–6 months with potential for direct hire
About The Role
Seeking a Product Brand Manager, Omnichannel (Consultant) to support the development and execution of field‑based omnichannel initiatives and patient‑focused marketing materials. Reporting to the Director, Omnichannel & Patient, this role will play a critical, hands‑on role in translating strategy into coordinated, field‑ready programs that enhance customer and patient engagement. The ideal candidate is execution‑oriented, collaborative, and comfortable operating in a fast‑moving commercial environment.
Key Responsibilities
Field Omnichannel Initiative Development
- Lead the development and execution of field omnichannel initiatives that support commercial and engagement objectives.
- Coordinate across channels (field‑delivered, digital, and non‑personal) to ensure a consistent and aligned customer experience.
- Partner closely with Sales leadership and Training to ensure omnichannel programs are practical, deployable, and well-adapted in the field.
- Lead development of patient‑facing materials, ensuring clarity, compliance, and alignment with brand and patient strategy.
- Manage end‑to‑end execution, including briefing, content development, review, production, and deployment.
- Ensure materials effectively support patient education, engagement, and access across relevant touchpoints.
- Work closely with Omnichannel, Brand, Sales, Medical, Legal, and Regulatory partners to ensure timely and compliant execution.
- Incorporate feedback from field teams and internal stakeholders to continuously optimize materials and programs.
- Support alignment between headquarters strategy and field execution.
- Manage agencies and external vendors to deliver assets on time and within scope.
- Maintain clear timelines, track deliverables, and flag risks or dependencies early.
- Support documentation, routing, and readiness activities tied to program launches.
Must Have
- 5–8 years of pharmaceutical or biotech experience in brand, omnichannel, or field‑focused marketing roles.
- Demonstrated experience leading field omnichannel initiatives and/or patient marketing materials development.
- Strong collaboration skills with Sales and cross‑functional partners.
- Ability to manage multiple projects simultaneously with strong attention to detail and execution.
- Comfortable working on‑site in Morristown, NJ, three days per week (local preferred; travel & hotel covered for non‑local).
- Experience supporting specialty, rare disease, or chronic disease brands.
- Familiarity with omnichannel enablement tools and promotional material review processes.
- Prior consultant or contract experience in a commercial marketing environment.