Director, Access Marketing

Description

Director, Access Marketing

Location: Morristown, NJ (Hybrid – onsite 3 days/week)

Therapeutic Area: Hepatology

Reports To: Head of Market Access

About The Role

Seeking an experienced Director, Access Marketing, to support the launch and ongoing commercialization of its recently FDA-approved hepatology product. This role will be a key contributor to the Market Access strategy by developing and executing payer-focused value materials and access enablement tools that support pull-through across payer, hub, and field channels.

The ideal candidate brings deep pharmaceutical market access experience, thrives in a launch environment, and is comfortable translating access strategy into high-impact, field-ready materials. This role partners closely with Market Access leadership, payer field teams, Medical Affairs, and cross-functional stakeholders to ensure compliant, compelling, and effective access communications.

Key Responsibilities

Access Marketing Strategy & Execution

• Support the Head of Market Access in the development and execution of the access marketing strategy for a newly approved product
• Translate market access strategy into clear, compelling, and compliant payer value messaging
• Lead development of access marketing assets that support reimbursement, access, and payer pull-through
  
  

Payer & Field Enablement

• Develop payer-facing value proposition materials and slide decks for Payer Account Executives (PAEs)
• Create executive-level summaries and content tailored for business-focused payer stakeholders
• Create executive-level summaries and content tailored for clinical and pharmacy decision-makers
• Partner closely with payer field teams to ensure materials are field-ready and aligned with real-world payer conversations
  
  

Patient Hub & Pull-Through Materials

• Design and support development of materials for patient hub services and access pathways
• Ensure consistency of messaging across payer, hub, and commercial touchpoints to reinforce access strategy
  
  

Medical, Legal, and Regulatory Collaboration

• Lead access marketing materials through approved Medical, Legal, and Regulatory (MLR) review processes
• Collaborate with Medical Affairs to ensure clinical accuracy and compliance of payer-facing materials
  
  

Launch Execution & Optimization

• Manage access marketing execution during launch and early commercialization
• Capture and assess field feedback to inform refinements and enhancements
• Continuously evaluate and optimize materials to improve payer engagement and pull-through
  
  

30 / 60 / 90-Day Expectations

First 30–60 Days

• Design and develop access marketing and payer enablement materials
• Complete medical review and approval processes
• Deploy finalized materials to payer field teams for use
  
  

By 90 Days

• Manage access marketing execution through launch
• Reassess materials based on payer response and field feedback
• Implement updates and optimizations as needed
  
  

Qualifications

• Minimum of 10 years of pharmaceutical industry experience
• Demonstrated experience in Market Access, Access Marketing, Payer Marketing, or Reimbursement Strategy
• Strong understanding of payer dynamics and value proposition development
• Launch experience with a recently FDA-approved product
• Experience supporting payer field teams or account executives
• Therapeutic experience in hepatology, liver disease, or specialty pharmaceuticals
• Familiarity with payer value frameworks and access pathways
• Proven ability to work cross-functionally in a matrixed environment
• Strong communication, project management, and execution skills
• Ability to work onsite in Morristown, NJ, three days per week
  
  

Education

• Bachelor’s degree required
• Advanced degree preferred (e.g., MBA, MPH, MS, or related field)
  
  

TSP is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)