Demo

AVP, Digital Buy

Synchrony
Charlotte, NC Full Time
POSTED ON 5/20/2026
AVAILABLE BEFORE 6/19/2026
Role Summary/Purpose

Synchrony’s Digital Apply, Buy, Servicing & Collections products are used by 1B visitors annually and are the virtual face of the brands we support.

Synchrony is seeking an experienced Digital Product Owner to lead the development and implementation of new features and capabilities into the digital buy channel. The ideal candidate will have strong communication skills, experience working in a matrixed environment with clients and technical development teams, strong project management and Agile skills, with a focus on digital check-out, acquisition, modal and widget solutions and a proven track record of delivering successful projects. This position will report to the Vice President, EHS Train Leader.

Essential Responsibilities

  • Oversight and leadership of the wing-to-wing feature development cycle including build, test, launch, and performance metrics
  • Partner with key stakeholders (Product Management, TechOps, Legal, Compliance, and Credit) to identify, develop and prioritize new product features and the pathway to market delivery
  • Prepare for and actively participate in PI planning events, ensuring features are groomed and the team has clear direction on priorities/objectives
  • Lead projects in Scaled Agile development methodologies - define story acceptance criteria, manage and prioritize the team backlog, collaborate with the Release Train Engineer, Scrum Master, System Architects, developers and other subject matter experts and contribute to the overall team vision and roadmap
  • Work with system architect/engineering to understand Enabler work
  • Lead product demos and Inspect and Adapt activities
  • Coordinate user acceptance testing (UAT) with internal stakeholders, and ensure features are signed-off by Business and Legal/Compliance teams as required
  • Work with internal and external UX and UI partners to create screen prototypes/wireframes, gather feedback and adjust to optimize performance
  • Ensure all builds and developments adhere to and meet ADA standards and requirements
  • Provide updates to Senior Leaders and other internal and external stakeholders
  • Partner with internal and external groups to gather market intelligence and user VOC and translate the results into detailed product requirements
  • Partner with Digital Analytics team to monitor post-release customer/client feedback, analyze and resolve any identified issues
  • Perform other duties and/or special projects as assigned

Qualifications/Requirements

  • Bachelor's degree or in lieu of a degree; high school diploma/GED and 6 years of Project Management experience
  • Minimum of 3 years of project management experience, preferably in Digital or Marketing disciplines
  • 2 years of experience as an Agile Product Owner or Scrum Master, in a Product Owner role
  • Ability and flexibility to travel for business as required

Desired Characteristics

  • 2 years of experience managing front end digital products and/or platforms
  • Agile Product Owner (CSPO) or Scrum Master (CSM) or comparable certification
  • Track record of creative problem solving and ability to thrive in a cross-functional and virtual environment
  • High energy, self-motivated, with strong communication skills (verbal and written)
  • Product Management and / or Business Analyst experience
  • Passion for learning about new technologies and identifying ways to drive innovation
  • Excellent analytical and presentation skills within all levels of the organization. Effectively communicate and influence all leadership levels of Synchrony and its partners.
  • Strategic thinker with ability to develop and implement actionable plans to drive business results
  • Strong project management experience with a record of delivering on time and across functions
  • Strong digital proficiency, including launching new products and capabilities and understanding of mobile devices and applications
  • Consumer finance and/or retail marketing experience with an understanding of core financial drivers

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way Of Working

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.

  • Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements

  • You must be 18 years or older
  • You must have a high school diploma or equivalent
  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.

Reasonable Accommodation Notice

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group

Marketing

Salary.com Estimation for AVP, Digital Buy in Charlotte, NC
$101,753 to $124,532
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