Solutions Marketing & Customer Engineering Director

Description

Synaptics is leading the charge in AI at the Edge, bringing AI closer to end users and transforming how we engage with intelligent connected devices, whether at home, at work, or on the move. As the go-to partner for the world’s most forward-thinking product innovators, Synaptics powers the future with its cutting-edge Synaptics Astra™ AI-Native embedded compute, Veros™ wireless connectivity, and multimodal sensing solutions.

We’re making the digital experience smarter, faster, more intuitive, secure, and seamless. From touch, display, and biometrics to AI-driven wireless connectivity, video, vision, audio, speech, and security processing, Synaptics is the force behind the next generation of technology enhancing how we live, work, and play.

Overview

Synaptics is looking for a Solutions Marketing & Customer Engineering Director to join our dynamic and growing organization. You will be responsible for Solutions Marketing for the Embedded AI Processor Business within the EEPD Division. Your success is defined by securing new business opportunities, client relationships, growth strategies, and overall revenue generation for Synaptics. This position reports to the VP, Business and Market Development.

The typical base pay range for this position is USD $185,000 - $291,500 per year. Individual pay is determined by many factors including work location, job-related skills, experience, and relevant education or training. This position is also eligible for a discretionary annual performance bonus, equity, and other benefits. Note that compensation listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Responsibilities & Competencies

Job Duties

• Collaborate with BU leadership and internal stakeholders to understand our current products and offerings; framing market potential in analytic terms and translating business requirements into presentations to executive management
• Partner with the Marketing and Strategy teams to analyze competitive landscape, market share and help coordinate sales efforts
• Provide cross-functional technical and business leadership that is responsible for driving customer program success, defining end-to-end system solutions and contributing to next-generation SoC definition by quantifying solution value propositions, identifying target verticals, creating positioning frameworks, and supporting go-to-market strategy
• Lead customer engagements from pre-design-win evaluation through production ramp, acting as the primary interface
• Develop compelling customer solution presentations and proposals tailored to customer application requirements that showcase the Synaptics value proposition
• Drive customer requirements alignment, milestone execution, and cross-functional coordination across engineering, marketing, and operations. Support and develop customer SOWs and solution acceptance criteria
• Manage escalations, change requests, and risk mitigation strategies to safeguard design-win success and on-time product delivery
• Provide market-driven definition of system solutions by analyzing customer segments, competitive landscapes, technology trends, and ecosystem requirements
• Ability to translate market insights, user pain points, and customer workflows into clear solution definitions—including required software components, reference architectures, integration paths, and ecosystem partners
  
  

Competencies

• In-depth market knowledge and understanding of industry trends, competitive landscape, and market dynamics
• Strong interpersonal skills and exceptional verbal and written communications skills to build rapport, actively listen, and effectively communicate with customers, partners, and cross company teams at all levels
• Strong negotiation skills, confidence in negotiating agreements and reaching mutually beneficial agreements
• Establishes clear expectations, sets objectives, and brings multiple parties together to drive key initiatives
• Ability to strategically develop and execute comprehensive business solutions, establish priorities, and make decisions in a dynamic, fast-paced environment
• Effective time management and organization skills with the ability to effectively resource plan and prioritize across multiple functions at the company
• Ability to overcome obstacles and motivated by the challenge of fast shifting market dynamics
• Positive attitude and work ethic; unafraid to ask questions and explore new ideas
• Proven track record of successful solutions creation, or outbound marketing, or business development
  
  

Qualifications (Requirements)

• Bachelor’s (Master’s preferred) in Electrical Engineering, Business Administration or related field or equivalent
• 15 years of experience in customer solutions, segment development strategy, or technical marketing
• Track record of identifying, developing solutions, and strategies for business opportunities
• Up to 33% travel required
  
  

Belief in Diversity

Synaptics is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.

P6.US01.567600 – Nov 2025