What are the responsibilities and job description for the Global Head of Marketing - Financial Services position at SymphonyAI?
Introduction
SymphonyAI is on a mission to redefine enterprise AI by pioneering best-in-class Vertical AI solutions. If you’re eager to lead high-impact, account-focused marketing in a fast-moving environment, let’s talk.
We’re looking for a hands-on Marketing Leader to drive targeted growth for our Financial Services division. You’ll own three core areas—Precision Demand Generation, Strategic Content, and Product Marketing—focused on a specific set of high-value named accounts across APAC, EMEA, and North America.
Job Description
What You’ll Do
Precision Demand Generation
SymphonyAI builds Vertical AI applications that help enterprises tackle their most complex, high-value challenges—like stopping financial crime, improving store performance, and boosting manufacturing efficiency. Trusted by more than 2,000 enterprise customers around the globe including 200 of the top financial institutions, top 25 CPGs, and many of the world’s largest grocers and industrial manufacturers, SymphonyAI delivers domain-trained applications and pre-built agents, ready to work on day one.
SymphonyAI is on a mission to redefine enterprise AI by pioneering best-in-class Vertical AI solutions. If you’re eager to lead high-impact, account-focused marketing in a fast-moving environment, let’s talk.
We’re looking for a hands-on Marketing Leader to drive targeted growth for our Financial Services division. You’ll own three core areas—Precision Demand Generation, Strategic Content, and Product Marketing—focused on a specific set of high-value named accounts across APAC, EMEA, and North America.
Job Description
What You’ll Do
Precision Demand Generation
- Account-Based Campaigns: Oversee outreach to strategic named accounts in reach each region, designing hyper-targeted plays that hit 5-10 key personas in each account—intent-driven digital ads, executive workshops, LinkedIn engagement and sales-embedded activations—to spark first meetings and build pipeline.
- Data-Driven Coaching: Mentor our demand-gen team out of broad-tactics plays with agile experiments (rapid A/B tests, persona-level insights) and rigorous performance analysis to refine messages and offers in real time.
- Cross-Functional Alignment: Collaborate deeply with Sales and Regional Leads on account plans, coordinated outreach cadences, and clear metrics for meetings set, engagement rates, and pipeline impact.
- Persona-Centric Assets: Lead content and PMM resources to develop persona-specific materials—case studies, solution briefs, journey maps—that directly address each buyer’s needs.
- Campaign Enablement: Map content to each stage of the buying conversation and equip Sales with turnkey playbooks, pitch decks, and demo scripts.
- Thought Leadership: Drive original research, whitepapers, and webinars that position us as the AI partner of choice in financial crime and compliance.
- Playbook Development: Work side-by-side with Sales to create account playbooks, competitive battlecards, and one-pagers that showcase our vertical AI advantage.
- Sales Integration: Embed in deal cycles—lead training sessions, refine pitch frameworks, gather seller feedback—to ensure rapid rep ramp and continuous message refinement.
- Launch Excellence: Own go-to-market planning for new product releases—coordinate readiness across Product, Services, and Enablement, and drive internal certification programs.
- Market Research & Competitive Intelligence: Build a market-informed culture by leading continuous research into customer needs, market trends, and competitive movements. Ensure insights directly inform product strategy, sales plays, and campaign focus.
- Analyst Relations: Elevate our presence with key industry analysts, ensuring strong positioning in evaluations and ongoing influence in shaping category perception.
- Sales & Partner Enablement: Architect enablement programs that drive field readiness across direct and partner channels. Deliver messaging, pitch decks, competitive plays, and tools that drive engagement and win rates.
- Experience: 8 years in B2B enterprise marketing with a blend of account-based demand programs, content strategy, and product marketing.
- Account Focus: Proven success running highly targeted campaigns against named accounts and driving measurable pipeline impact.
- Cross-Functional Leader: Strong collaborator who thrives in a matrix environment—able to influence Sales, Product, Services, and Regional teams.
- Data & Agility: Expert in setting up rapid experiments, analyzing performance, and applying insights to optimize outcomes.
- Communication: Exceptional storyteller and presenter—comfortable with C-level audiences and internal training sessions.
- Mindset: Self-starter, coach, and operator who can mentor teams, roll up sleeves, and drive both strategy and execution.
SymphonyAI builds Vertical AI applications that help enterprises tackle their most complex, high-value challenges—like stopping financial crime, improving store performance, and boosting manufacturing efficiency. Trusted by more than 2,000 enterprise customers around the globe including 200 of the top financial institutions, top 25 CPGs, and many of the world’s largest grocers and industrial manufacturers, SymphonyAI delivers domain-trained applications and pre-built agents, ready to work on day one.