What are the responsibilities and job description for the Customer Relationship Management Administrator position at Sylvan, Inc.?
This position will be responsible for the day-to-day management of our corporate CRM system
(Followup CRM). The CRM system is shared across many divisions in North America. The CRM is a
crucial part of our business development, project pipeline and estimating logs. It is also accessed
for analytical data in M&A.
This role ensures data accuracy, user support, and system evolution in collaboration with our CRM
software provider. The CRM System Administrator will play a pivotal role in onboarding new users, integrating acquired companies [into the CRM], and driving consistent adoption across divisions.
Key Responsibilities
Data Management
- Periodically vet, scrub, and reconcile CRM data to maintain accuracy and consistency.
- Align and integrate data from newly acquired companies into the corporate CRM.
User Administration
- Maintain and manage user accounts, permissions, and access levels.
- Ensure onboarding and training programs are completed by new users.
- Provide ongoing support to users and department leaders to ensure proper procedural use.
- Responsible for maintaining proper entry and maintenance of companies and owners.
System Development & Collaboration
- Coordinate data requirements from our Finance, Accounting and M&A teams.
- Partner with the CRM software provider to enhance system functionality, reporting, and customization.
- Gather feedback from users and communicate system improvement needs to the provider.
- Develop and implement integration plans for acquired companies, including data alignment, reconciliation, and training.
Training & Adoption
- Facilitate onboarding sessions and refresher training for employees across divisions.
- Serve as the primary point of contact for CRM-related inquiries and troubleshooting.
- Promote best practices to maximize CRM adoption and value across the organization.
Qualifications
- Organized and attentive to details.
- Bachelor’s degree in Business, Information Systems, or related field preferred.
- 3 years of experience in CRM administration, customer support, or data management.
- Success in change management and cross-functional collaboration.
- Strong technical aptitude with the ability to quickly learn and adapt to new software.
- Excellent communication, problem-solving, and organizational skills.
- Experience with mergers and acquisitions integration is a plus.
- Prior experience in construction or related industries is advantageous but not required.
Salary : $60,000 - $75,000