Copywriter - Digital Storyteller

SWISSGEAR Brand Copywriter/Storyteller (In-House | Full-Time)

📍 Pompano Beach, FL

Reports to: Brand Director

Group III International (SWISSGEAR) is hiring an in-house Brand Copywriter/Storyteller to join our internal team and help shape how our products and brand come to life across digital, retail, and marketing channels. This is not a freelance or agency role. You’ll work closely with product, design, e-commerce, and marketing teams to create clear, compelling copy that drives conversion while staying true to our brand voice.

Brand Voice & Messaging

• Own and evolve a consistent brand voice rooted in our 30-year heritage and modern direction

• Turn technical features and product specs into clear consumer benefits

• Ensure tone consistency across packaging, digital, and retail environments

Product & Retail Copywriting

• Write benefit-driven product descriptions for luggage, backpacks, accessories, and new collections

• Translate design and spec documents into consumer-friendly copy

• Create platform-specific content for Amazon, Walmart, Target, Costco, and other partners

• Develop PDP copy variations for A/B testing, seasonal refreshes, and SEO

• Proactively suggest keyword and synonym expansions for Shopify Search & Discovery

Digital, Ads & Social

• Write homepage, category, landing page, and PDP storytelling copy

• Develop short-form ad copy for Meta, Google, YouTube, TikTok, and display

• Create social captions, hooks, and messaging frameworks for short-form video and UGC

• Collaborate with creative and video teams on scripts for brand and promotional content

Email & Content Marketing

• Write campaign and lifecycle email copy for launches, promotions, and automated flows

• Develop blog and travel-focused editorial content supporting SEO and brand authority

• Contribute to loyalty and retention messaging, including Insider Rewards initiatives

Collaboration & Quality

• Partner closely with product, design, marketing, and onboarding teams

• Support seasonal campaigns, packaging updates, and in-store signage

• Proof and QA all copy for clarity, accuracy, and brand consistency

• 3 years of copywriting experience (consumer goods, retail, lifestyle, or e-com preferred)

• Strong storytelling skills with the ability to simplify technical details

• Experience with SEO, DTC best practices, and retail partner copy standards

• Familiarity with CMS tools, Asana, Notion, or similar platforms is a plus

• Bachelor’s degree in Business, Communications, or related field preferred

• In-house position with direct ownership and creative influence

• Work on physical products with real retail and digital scale

• Collaborate closely with internal teams rather than working through an agency layer

• Opportunity to shape brand voice across DTC, marketplaces, packaging, and marketing

Salary Range: $60,000–$80,000 (DOE)

Job Type: Full-Time, In-House

📍 On-site in Pompano Beach, FL