Consumer Insights Manager

Swisher is a leading lifestyle brand for adult consumers headquartered in Jacksonville, Florida. Our superior customer relationships, innovative thinking, and action have driven the company to grow and adapt for 160 years. The legendary company we are today is a result of our unrelenting drive to shape the experiences of tomorrow.

As we shape the future, we’re looking for people to continue to build on our history of pushing boundaries, shattering expectations, and evolving to solidify connections with adult consumers. In pursuing our mission, we require a passionate team of diverse backgrounds, viewpoints, and ideas. Our strong brand heritage provides our employees with challenging and rewarding careers, along with real growth opportunities.

The Consumer Insights Manager will lead research projects to support growth objectives, advocate for the customer, and identify opportunities for brand, market, and segment growth.

What you will be doing....

• Design and manage ongoing and ad-hoc market research programs, both qualitative and quantitative, including brand tracking, category tracking, consumer usage, attitude studies, ad testing, concept studies, product studies, fieldwork, and ethnographies. 
• Conduct pre-launch concept, packaging, and product testing, validation, and post-launch performance tracking to optimize the portfolio and establish a foundation of benchmarks for success.
• Develop program and field ad-hoc research projects utilizing Swisher’s DIY insights platform
• Develop and distribute monthly flash reports with key insights from completed projects to present to cross-functional audiences across various levels.
• Customize reports and dashboards to highlight relevant market insights
• Collaborate closely with business analytics, marketing, digital, and trade teams to manage research projects that contribute to growth opportunities and help develop highly engaging consumer-centric brands. 
• Analyze multiple sources of research and information for trends and actionable insights to guide marketing strategy and growth opportunities
• Analyze primary survey data, cross-tabbing, and regressions, and present findings in a storytelling format

What is required....

• 5 years’ directly relevant experience in conducting market research and consumer insights for consumer goods, client side or supplier side, preferably in the Consumer Packaged Goods (CPG/FMCG) industry
• Experience leading creative testing research and familiarity with media, marketing effectiveness analytics, and cross-functional collaboration to triangulate data for insights
• Experience using quantitative and qualitative research methods—including data analyses, cross-tabbing, sample design, focus group & fieldwork management, community boards, ethnographies, etc.
• Knowledge of Retail, FMCG, and CPG industries and related marketing development processes and timelines, product development and innovation pipelines
• Ability to synthesize qualitative insights to craft a ‘story’ that addresses project objectives.
• Strong report writing and presentation skills, with the ability to share across stakeholders of varying levels.
• Ability to simultaneously handle multiple projects
• Detail-oriented without sacrificing a strategic perspective
• The ability to work independently and be flexible to changing priorities in a fast-paced environment
• Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department
• Strong MS Office Skills (Excel, Word and PowerPoint)
• Bachelor’s degree in marketing, business, research, psychology or related field
• Travel up to 20% throughout the year

 What is preferred.....

• 7 years experience in marketing, communications, business development, brand management, consulting, and/or analytics
• Experience with IRI or Nielsen and syndicated data
• Additional software/platform competencies: statistical package (e.g. SPSS, R, STATA, etc.), survey programming (e.g. Focus Vision Beacon, Aha, Alchemy, Qualtrics, Decipher, etc.), and ideally SAS

What we can offer.....

• Great benefits package, including a full suite of health benefits, a generous 401(k) Plan, paid parental leave, a strong rewards and recognition program, and a focus on mental health and well-being.
• An inclusive environment with Employee Resource Groups to join and volunteer opportunities.
• Professional growth and development programs to help advance your career.
• Fast-paced environment with big goals and the opportunity to make a big impact.

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