What are the responsibilities and job description for the Senior Shopper Marketing Specialist position at Swire Coca-Cola?
Who is Swire Coca-Cola? We are a family-owned bottling company with a story spanning over two centuries. We are one of the largest bottlers of Coca-Cola in North America and distribute more than 50 beverage brands and flavors creating joy for our customers every day. Our 8,000 driven employees work hard as part of a team that delivers refreshment to over 30 million consumers across 13 states. Begin a journey with us at Swire Coca-Cola and belong to a community of dedicated team members who think big and believe in winning together.
Job Details:
Job Level: 6
Why you’ll love working at Swire Coca-Cola:
Swire Coca-Cola is committed to providing balance to support you in all aspects of your life, both at work and beyond. We offer the benefits you need for physical, financial, and emotional well-being.
- Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w/company match
- Health Savings Accounts w/company match
- FREE virtual primary care, acute care and physical therapy
- FREE Employee Assistance Program
- Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
- Discounted & free product
- Tuition reimbursement
- Opportunities for career advancement
In addition to health benefits, Swire Coca-Cola is proud to offer you opportunities where you help give back directly to the communities and causes you care about. Note: Enrollment in a Swire Medical Plan is required for some benefits.
What does a Senior Shopper Marketing Specialist do at Swire Coca-Cola?
Acts as Sr. Specialist in respect to Shopper Insights initiatives. Uses relevant shopper and consumer data, insights and trends to generate revenue growing initiatives for customers.
Responsibilities:
- Analyze and report on business opportunities within channels and specific customers
- Develop and recommend customer-specific shopper marketing campaigns to drive incremental revenue
- Customer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retail
- Gather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns
- Performs other duties as assigned
Requirements:
- Bachelor’s degree (or equivalent work experience) in business, marketing required
- 4 years’ experience in business analytics in consumer goods industry preferred
- 4 years’ market research of consumer demographics or category preferred
- Conduct program performance (pre, during, post) within customer specific shopper marketing campaigns
- Statistics, shopper segmentation, gap analysis
- Proficient in Excel, PowerPoint, Outlook, Word applications
- Identify opportunities and gaps based on business fundamentals and application of qualitative and quantitative data
- Ability to use information/business tools and platforms to obtain and analyze relevant information
- Ability to communicate complex shopper information and implications both verbally and written