Territory Sales Engineer - Tooling

A Territory Sales Manager for Heritage Cutter is responsible for driving profitable growth, market share expansion, and technical leadership within an assigned geographic region. This role represents and supports the full portfolio of Heritage Cutter brands, delivering both sales performance and high-level application expertise to end users and distribution partners.

Brand Representation

This position will represent and grow sales across all four Heritage Cutter brands:

• Data Flute – Industry leader in high-performance, application-specific solid carbide end mills engineered for demanding materials such as titanium, high-temp alloys, and stainless steel.

• Brubaker – Premium manufacturer of taps made in the USA, with a legacy dating back to 1881, known for consistency, durability, and threading expertise.

• Weldon – Trusted name in carbide and high-speed steel tooling, recognized for precision, reliability, and breadth of standard and special tooling solutions.

• Decatur Diamond – Pioneer in advanced diamond tooling solutions, offering high performance PCD and diamond-coated tools for abrasive and non-ferrous materials.

Core Technical Responsibilities

Application Analysis & Technical Recommendations

• Visit customer manufacturing facilities to evaluate machining processes and identify opportunities for improvement

• Recommend optimized tooling solutions across milling, tapping, and turning applications to enhance productivity, precision, and tool life Speeds and Feeds Optimization

• Provide expert guidance on speeds, feeds, and machining strategies for a wide range of materials

• Optimize cutting parameters to improve performance, extend tool life, and ensure part quality Product Training & Demonstrations

• Deliver factory-trained technical instruction to end users and distributor personnel

• Conduct in-field demonstrations and run-offs to validate tooling performance and secure conversions Cost Savings Documentation

• Analyze application improvements and quantify cost savings through cycle time reduction, tool life gains, and process efficiencies

• Present documented value reports to customers to reinforce ROI and strengthen long term partnerships

Sales & Territory Management

Strategic Territory Planning

• Develop and execute comprehensive sales strategies to increase revenue, market share, and profitability within the assigned territory

• Prioritize target accounts and align efforts with company growth objectives Relationship Management

• Build and maintain strong relationships with key stakeholders across aerospace, automotive, medical, and general manufacturing sectors

• Establish credibility with engineers, machinists, and procurement teams

Distributor Collaboration

• Partner closely with authorized distributors to expand reach and drive joint sales efforts

• Conduct ride-alongs, training sessions, and technical support to strengthen distributor engagement and effectiveness CRM & Reporting

• Maintain accurate and up-to-date activity within CRM (HubSpot)

• Manage a robust pipeline of opportunities and provide regular reporting on sales performance, forecasts, and competitive insights

Business Development

Market Analysis

• Identify emerging market opportunities and monitor competitive positioning to refine sales strategies

• Provide feedback to leadership on market trends and product gaps New Account Prospecting

• Actively pursue and secure new business opportunities within the territory

• Analyze lost opportunities to continuously improve approach and win rates Event Participation

• Represent Heritage Cutter at industry trade shows, technical events, and customer open houses

• Generate leads, promote brand awareness, and support product launches

Position Summary

The Territory Sales Manager serves as both a technical expert and strategic sales leader, responsible for delivering measurable value to customers while driving sustained growth across all Heritage Cutter brands. Success in this role requires a combination of application knowledge, sales discipline, and relationship-building skills, along with a strong commitment to continuous improvement and customer success.

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