What are the responsibilities and job description for the Sales Manager position at Swickard Redwood City Corporation, d/b/a Landrover Redwood City,?
Description
Land Rover Redwood City | Redwood City, CA | Sales Manager | Luxury Performance & Leadership
At Swickard, hospitality drives performance.
At Land Rover Redwood City, our Sales Manager sets the tone for the showroom. This role is about disciplined execution, coaching elite talent, protecting gross, and delivering a premium guest experience aligned with one of the world’s most iconic luxury brands.
If you value structure, accountability, and leading from the front — you will thrive here.
About Us
Swickard Auto Group is a hospitality company that happens to sell cars. Across 40 rooftops, we scale performance through standards, training, and repeatable processes.
Land Rover Redwood City represents a globally recognized luxury brand serving a discerning Silicon Valley clientele. Our guests expect professionalism, clarity, and white-glove service at every step.
What You’ll Lead
- Manage daily showroom operations and sales floor performance
- Desk and structure deals while protecting gross profit
- Coach and develop Sales Consultants to improve closing ratios and CSI
- Drive new and pre-owned sales performance
- Monitor CRM compliance, appointment show rates, and follow-up standards
- Ensure seamless handoffs to F&I and delivery teams
- Align inventory strategy, pricing, and merchandising with market demand
- Reinforce Land Rover brand standards and hospitality expectations
How We Operate
- Structured sales process and defined playbooks
- Transparent performance tracking and KPI accountability
- Strong digital and showroom traffic
- Weekly one-on-ones and performance reviews
- Leadership culture focused on preparation, discipline, and follow-through
Performance Expectations
- Achieve monthly and quarterly store sales objectives
- Maintain strong front-end gross performance
- Support F&I penetration through proper deal structure
- Maintain CSI at or above manufacturer benchmarks
- Ensure 100% CRM and compliance adherence
- Build a culture of consistency and accountability
What It Takes
- 3 years of automotive sales leadership experience (luxury or high-line preferred)
- Strong desking and negotiation expertise
- Proven track record of driving gross and volume
- Ability to coach, mentor, and hold teams accountable
- Data-driven mindset with comfort managing KPIs
- Professional presence aligned with a luxury brand
- Valid driver’s license with clean driving record
Compensation & Benefits
- Competitive base salary plus performance-based incentives
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off and holidays
- Career advancement within Swickard’s growing platform
- Employee vehicle purchase and service discounts
Why Land Rover Redwood City
- Represent an iconic global luxury brand
- Serve a high-income, high-expectation client base
- Lead within a structured, hospitality-driven culture
- Growth potential within a multi-store organization
- A culture built on integrity, precision, and long-term relationships
Salary : $120 - $250