What are the responsibilities and job description for the Sales Consultant position at Swickard Portland LLC?
Description
Portland, OR | BMW | Luxury performance brand | Sales Consultant | Automotive experience preferred | Hospitality and sales welcome | Pacific Northwest | Veterans encouraged to apply | $50,000 - $120,000+ OTE
Strong candidates have come from automotive, luxury hospitality, outdoor and lifestyle industries, high-end retail, and other client-facing environments.
IS THIS YOU?
• You're a relationship-first sales professional who leads with honesty, earns trust through preparation and follow-through, and takes genuine pride in every guest experience you create
• You have automotive or consultative sales experience -- or a background in hospitality, luxury retail, or client-facing work and the drive to grow into luxury automotive
• You want to represent a brand people are passionate about, in a city that rewards authenticity and genuine connection
WHO WE ARE
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
BMW of Portland serves a loyal, enthusiastic guest base in one of the Pacific Northwest's most distinctive cities. Portland BMW drivers choose the brand deliberately -- for the performance, the engineering, and what it stands for -- and they stay loyal to the consultants who meet that enthusiasm with genuine knowledge, honest guidance, and a hospitality-first approach.
WHAT YOU'LL DO
• Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
• Guide guests through the BMW lineup with growing confidence and product knowledge -- connecting performance, technology, and design to what matters most to each buyer
• Present vehicles and conduct test drives that bring the BMW driving experience to life
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on BMW's full lineup, technology features, and the growing EV and PHEV offerings
• Represent BMW of Portland and Swickard's hospitality standard in every guest interaction
WHAT WE'RE LOOKING FOR
• Automotive sales experience preferred -- candidates from luxury hospitality, high-end retail, outdoor and lifestyle industries, and other consultative backgrounds are encouraged to apply
• Genuine enthusiasm for the BMW brand -- performance, technology, and design are real talking points in Portland and the best consultants believe in them
• Relationship-first approach -- you listen before you present and earn trust before you ask for the sale
• Self-motivated with a consistent track record of follow-through and results
• Clear, honest communicator -- BMW buyers are informed and appreciate a consultant who respects that
• Comfortable with CRM tools and digital communication
• Valid driver's license with a clean driving record
WHAT WE OFFER
• OTE of $50,000 - $120,000+ annually
• Paid BMW brand and product training
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts
WHY BMW OF PORTLAND
• Portland is a city where relationships compound -- guests here talk to each other and return to the consultant who took care of them, making this one of the best markets in the Pacific Northwest for building a long-term book of business
• BMW buyers are enthusiasts who choose the brand for real reasons -- performance, engineering, and design. Selling to that guest base is genuinely rewarding for a consultant who shares that passion
• Automotive experience preferred but not required -- we invest in training consultants who have the right mindset, and Portland's diverse professional community is full of them
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead
• Leadership that invests in your development and celebrates consultants who build lasting guest loyalty
If you're relationship-driven, genuinely curious about the BMW brand, and ready to build a career at one of Portland's most recognized luxury dealerships -- we'd like to meet you.
Salary : $50,000 - $120,000