What are the responsibilities and job description for the Sales Consultant position at Swickard Auto Group?
Description
Eugene, OR | BMW | Luxury performance brand | Sales Consultant | Pacific Northwest | Automotive experience preferred | Open to other backgrounds | Veterans encouraged to apply | $50,000 - $120,000 OTE
Strong candidates have come from automotive, hospitality, retail, outdoor and lifestyle industries, and other client-facing roles.
IS THIS YOU?
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40 rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
BMW of Eugene serves a community of passionate, engaged BMW drivers in one of Oregon's most vibrant university cities. Our guests choose BMW deliberately -- for the driving experience, the engineering, and the brand values -- and they stay loyal to consultants who match that enthusiasm with genuine knowledge and care. This is a relationship-driven sales floor where doing right by the guest is both the standard and the strategy.
What You'll Do
If you're ready to sell a brand people love, in a community that values how you do it -- we'd like to meet you.
Eugene, OR | BMW | Luxury performance brand | Sales Consultant | Pacific Northwest | Automotive experience preferred | Open to other backgrounds | Veterans encouraged to apply | $50,000 - $120,000 OTE
Strong candidates have come from automotive, hospitality, retail, outdoor and lifestyle industries, and other client-facing roles.
IS THIS YOU?
- You're a relationship-first salesperson who leads with honesty, earns trust through follow-through, and takes pride in the experience you create for every guest
- You have automotive or consultative sales experience -- or a background in hospitality, retail, or client-facing work and the drive to grow into luxury sales
- You want to represent a brand people are passionate about, in a community where relationships build lasting careers
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40 rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
BMW of Eugene serves a community of passionate, engaged BMW drivers in one of Oregon's most vibrant university cities. Our guests choose BMW deliberately -- for the driving experience, the engineering, and the brand values -- and they stay loyal to consultants who match that enthusiasm with genuine knowledge and care. This is a relationship-driven sales floor where doing right by the guest is both the standard and the strategy.
What You'll Do
- Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
- Guide guests through the BMW lineup with confidence -- connecting the brand's performance, technology, and design story to what matters most to each buyer
- Present vehicles and conduct test drives that create a real experience -- not a rehearsed pitch
- Build and maintain a guest pipeline through consistent follow-up and disciplined CRM use
- Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
- Meet monthly targets while maintaining strong guest satisfaction scores
- Stay current on BMW product updates, technology features, and the EV lineup
- Represent BMW of Eugene and Swickard's hospitality standard in every guest interaction
- Automotive sales experience preferred -- candidates from luxury retail, hospitality, or other consultative sales backgrounds are encouraged to apply
- Relationship-first approach -- you listen before you present and you earn trust before you ask for the sale
- Genuine enthusiasm for the BMW brand -- performance, design, and technology are real selling points in Eugene and you need to believe in them
- Self-motivated with a consistent track record of follow-through and results
- Comfortable with CRM tools and digital communication
- Clear, honest communicator -- BMW buyers are informed and they appreciate a consultant who respects that
- Valid driver's license with a clean driving record
- A hospitality mindset -- every guest interaction deserves your full attention and care
- OTE of $50,000 - $120,000 annually
- Paid BMW product and sales training
- Medical, dental, and vision insurance
- Life insurance and supplemental coverage options
- Paid time off and paid holidays
- Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
- Employee vehicle purchase and service discounts
- A collaborative, low-pressure sales culture that rewards integrity and long-term relationship building
- BMW drivers are enthusiasts -- they choose the brand because they care about how it drives, how it's built, and what it stands for. Selling to that guest base is genuinely rewarding for a consultant who shares that passion
- Eugene is a vibrant, community-oriented city with a strong university culture and a buyer profile that values authenticity and relationship over pressure
- A store where your reputation compounds over time -- Eugene buyers talk to each other, and the consultant who takes care of them earns referrals that build a career
- Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
- Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, not just how we serve
- Leadership that invests in your development and gives you the tools and support to build a long-term career here
If you're ready to sell a brand people love, in a community that values how you do it -- we'd like to meet you.
Salary : $50,000 - $120,000