What are the responsibilities and job description for the Social Media Coordinator position at Sway Social?
Who we are:
Sway is a unique, high-touch boutique company specializing in project management for influencers and brands. Home to a roster of diverse clients, Sway partners with creators to skillfully elevate their brand and grow revenue through reliable project management of brand deals, engaging creative collaboration, and bespoke affiliate strategy. Sway is defined by its team’s commitment to its clients and fellow collaborators. At Sway, we value integrity and innovation in all that we do.
What we do:
- Brand deal completion: After the pitching and negotiating is complete, we step in where the agency leaves off, overseeing the intricacies of the campaign process for the influencer. We guide influencers through the process, handling logistics and taking care of all the details of their campaigns so they can focus on what they do best.
- Affiliate platform strategy: Affiliate platforms like LTK and Amazon Associates have great earning potential for influencers but can be very time consuming. We partner to define strategy, create posts, and supervise all the posting.
- Social media management: Whether it’s campaigns, creative content, or anything else our client needs to shoot, we help them stay on task to optimize their time and knock out their to-do list in one sitting. We manage social media strategy and execution for both creators and brands. From pulling shot lists to editing reels and TikToks to building out content calendars, we handle the social media process end-to-end.
Who you are:
We are looking for a proactive, highly organized Social Media Coordinator to join the Sway team. As a Social Media Coordinator, you will support our clients through strategic planning, project management, and content creation. Your superior communication and problem-solving skills, extensive IG and TikTok expertise, extreme attention to detail, and proclivity for taking initiative will drive your success in this role.
As a Social Media Coordinator at Sway, you will:
- Build and execute content calendars
- Create unexpected, original Instagram and TikTok content
- Manage affiliate strategy and posting using platforms like LTK and Amazon Associates
- Develop relevant ideas and assets to create shoppable content and links
- Provide analytics to prove selling abilities
- Handle campaign logistics and details to skillfully and reliably deliver a smooth process
- Manage talent timelines and calendars
- Contribute on-brand, unique, trending content concepts
- Anticipate client needs and potential problems
- Miscellaneous projects as assigned / Perform other related duties as assigned
- Effectively communicate internally and externally in a manner consistent with the company’s requirements
- Protect confidential and proprietary information with great discretion
- Must be able and willing to work during non-business hours as needed or required to fulfill job requirements
- Must be willing to work in and around Salt Lake City as needed or required to fulfill job requirements
Required Competencies/Skills:
- Bachelor’s Degree in Public Relations, Mass Communications, Marketing, or a related field
- 3 years social media and/or entertainment experience
- Ability to independently shoot and edit video content for IG and Tik Tok
- Strong understanding of relevant IG and Tik Tok trends and practices
- Ability to independently move projects forward and prioritize tasks to meet deadlines
- Excellent written and verbal communication skills
- Ability to think ahead, anticipate challenges, respond quickly and problem-solve
- Proficient in the use of Google Suite (Gmail, Google Drive, Google Sheets, Google Docs)
Job Type: Full-time
Benefits:
- Paid time off
Work Location: Remote, must be based in Utah for occasional in person content days