Social Content Lead

Join a fast-growing startup reimagining self-expression through modular fashion. Learn more about us here: www.swapwear.com

Role Summary (Junior-Friendly)

SwapWear is looking for a video-first creator who’s excited to build their marketing career inside a real startup environment. You’ll help run our day-to-day social content across Instagram (primary), Facebook (secondary), and TikTok (growing). Creating short-form videos, sourcing UGC, supporting influencer collaborations, keeping our brand aesthetic consistent, and helping moderate/engage with our community.

This is a rare chance to be close to the founders, move fast, learn a ton, and build a portfolio with content that’s genuinely fun to make (modular jackets wearable art supporting artists worldwide = endless creative angles).

Why SwapWear is a Unique Opportunity

• We’re building a new category: modular wearable art (swap your look in seconds)
• You’ll work on content that naturally performs well because the product is visual and a natural scroll stopper. We've had multiple posts hit over a million views with no zero paid spend behind them.
• You’ll get hands-on experience across multiple parts of marketing: content, UGC, influencer collabs, community
• Meaningful impact: your work will be seen, tested, and scaled quickly

What You’ll Do

• Create short-form video (main focus): ideation → filming/editing → posting for IG Reels, TikTok, and FB
• Stay organized: content calendar, batching, scheduling, asset library, simple tracking sheets
• Source UGC: find creators, outreach, send simple briefs, collect deliverables, track permissions
• Support influencer collabs: help coordinate partnerships, follow-ups, and post scheduling
• Protect the brand vibe: keep visuals, tone, and “how we show up” consistent
• Community engagement moderation: reply to comments, remove spam, handle basic questions, escalate support issues
• Learn what works: spot winning hooks/formats and iterate fast (without overthinking)

What We’re Looking For (Entry-Level)

• You’re strong at making and editing short-form video (CapCut/Premiere/Final Cut)
• You use Instagram daily and understand what performs; you’re excited to grow on TikTok
• You’re fast, coachable, and you can ship volume and improve every week
• You’re organized and reliable (calendars, deadlines, checklists, metric tracking)
• You have good taste and can match a brand’s tone and aesthetic
• Photoshop / Illustrator for simple static assets (thumbnails, story graphics, ad variations)
• Any experience with UGC, influencers, or social scheduling tools (even personal projects count)
• Able to interpret performance metrics and connect them to content decisions (what to create more of, what to adjust, and what to stop)

Success Looks Like

• Consistent weekly posting and content output
• Faster turnaround times and improved content quality over time
• A steady UGC pipeline with everything tracked and organized
• Strong community engagement (fast replies, clean comment sections)
• Clear creative momentum: more testing, more winners, better consistency
• Key metrics: Views, Engagement, Hook Rates, Hold Rates, Customer Acquisition Costs

Logistics

• Location: 78728 North Austin, TX (Hybrid: remote in-office)
• Hours: Part-time to start, with the opportunity to grow into full-time
• Pay: Start at $19/hour, with a clear raise path to $20/hour within 90 days based on performance
• Start: January–March 2026

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