Principal Analyst, eCommerce

Job Title: Principal Analyst, eCommerce

Department: eCommerce, Digital Optimization

Reports To: Manager, Global Digital Optimization

FLSA Status: Exempt

Location: Nashville, TN (hybrid)

SVP Worldwide is the world's largest consumer sewing machine company, proudly home to the iconic brands SINGER®, HUSQVARNA® VIKING®, PFAFF®, and CREATIVATE™. Together, our brands represent nearly 500 years of combined leadership, empowering sewists around the world and shaping the evolution of sewing for generations.

Our purpose is clear: to create, elevate, and celebrate sewists around the world.

With global operations spanning R&D, manufacturing, distribution, and sales, SVP Worldwide brings together heritage craftsmanship and modern innovation to serve a worldwide community of makers.

Our expanding portfolio includes sewing and embroidery machines, accessories and notions, garment care, and creative software — offering meaningful opportunities to innovate, collaborate, and make an impact.

Guided by our values — customer-first thinking, curiosity and creativity, inclusion, and transparency — we're building a connected, inclusive culture where people can grow their careers while helping define the future of sewing.

Position Summary: We are seeking a Principal Analyst, eCommerce to elevate the performance, measurement, and optimization of our global eCommerce ecosystem. You will partner closely with stakeholders, shape data-driven decision-making, and oversee our end-to-end analytics implementation. This role reports to Manager, Global Digital Optimization.

Responsibilities:

• Translate business objectives into analytics priorities and reporting deliverables.
• Collaborate with cross-functional teams to deliver actionable insights that support data-driven decision-making
• Own reporting and dashboards using tools such as Google Analytics 4, Google Tag Manager, BigQuery, and Looker Studio.
• Translate complex datasets into clear insights, actionable recommendations, and compelling presentations for leadership and cross-functional teams, including e-commerce, marketing, product, and UX/UI.
• Analyze data from multiple digital channels and sites to provide actionable insights that improve e-commerce performance.
• Support and maintain client-side tracking and assist with server-side tracking initiatives to ensure accurate data capture.
• Track and analyze key e-commerce metrics, providing actionable insights to improve conversion rates, revenue, and customer engagement.
• Proactively identify trends, anomalies, and opportunities to drive digital growth.
• Collaborate closely with IT and ecommerce teams to ensure robust tagging and tracking implementation.

You Bring (requirements, preferred skills):

• Bachelor's degree in Marketing, Data Science, Analytics, Business, or a related field.
• 5 years of experience in digital analytics, preferably in an e-commerce environment.
• Hands-on experience with Google Analytics 4, Google Tag Manager and BigQuery, Looker Studio.
• Strong knowledge of web analytics, attribution modeling, and digital marketing measurement.
• Excellent communication skills, with the ability to present insights to technical and non-technical stakeholders.

Key Competencies:

• Proactive problem-solver with a strong analytical mindset.
• Ability to translate complex data into actionable recommendations
• Strong attention to detail and commitment to data accuracy.
• Collaborative and results driven.
• Comfortable working in fast-paced, entrepreneurial environments
• Proven ability to manage multiple tasks while responding to changing priorities.
• Ability to work independently with minimal direct oversight and collaborate with cross-functional partners to identify and support digital growth opportunities.

We Offer You:

• Full benefits package; medical, dental, vision
• 401k plan
• Competitive PTO accrual as well as additional wellness days
• Hybrid work schedule
• Work environment that harbors a culture of collaboration and community
• Learning and development opportunities

You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including:

• Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time
• Required to retrieve or reposition products like sewing machines weighing up to 50 pounds
• Any additional physical requirements

The Employer retains the right to change or assign other duties to this position.

Work Environment/Location/Flex Arrangement:

SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN.

Why You Will Love Being a Part of the SVP Worldwide Team:

We take care of our team! We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

In The News:

In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide's continued growth and to bring additional financial and operational resources to help accelerate the company's efforts.

Like what you see? Then come “sew” and grow your career with us!

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