DTC Marketing Manager

DTC Marketing Manager

Suvie • Full-time • Hybrid (One Day / Week in Cambridge, MA Office)

Suvie, a dynamic and rapidly growing food technology startup, invites you to be a part of our exceptional team as a DTC Marketing Manager. At Suvie, we are revolutionizing dinner by making gourmet meals effortless through our restaurant-quality meal kit, which cooks itself using a luxury smart kitchen appliance. We believe in the power of diverse voices and experiences, fostering an inclusive & innovation-focused culture where everyone’s input is not only valued, but crucial to our success. We’re not just shaping the future of kitchen technology; we’re defining it. Our fast-paced environment encourages creativity, collaboration, and the exploration of new ideas.

Your Responsibilities

This role sits at the intersection of brand storytelling, performance marketing, and conversion. You’ll own the creative engine that fuels Suvie’s top-of-funnel growth — from the influencers and creators who introduce new audiences to Suvie, to the ads that bring them in, to the on-site experience that turns interest into orders. You’ll report directly to the VP of Marketing and work hand-in-hand with team members in Growth, Creative, and Data to accomplish your goals, which are to:

• Own Suvie’s influencer and UGC program end-to-end — sourcing, briefing, contracting, and managing creators across paid and organic partnerships, and building a steady pipeline of authentic content that fuels every channel
• Oversee the ad development workflow across paid social, CTV, and Applovin — driving the volume, velocity, and quality of creative needed to keep performance channels fed and tested
• Partner with Growth and Creative to build a rigorous testing framework for ad concepts, hooks, and formats; ensure every asset has a clear hypothesis and a clear read
• Lead CRO initiatives across the site, landing pages, and checkout — from hypothesis and brief, to test design, to results readout and rollout of winners
• Plan, brief, and iterate on on-site experiences for new campaigns, creator collaborations, promotions, and seasonal moments
• Build and run brand-to-brand partnerships, co-marketing collaborations, and event activations — from sourcing the right partners and aligning on goals, to executing campaigns, pop-ups, and IRL moments that put Suvie in front of new audiences
• Brief the design team on creative needs across ads, landing pages, and partner assets; review final work for brand, accuracy, and performance intent
• Partner with the Data Analyst to define and monitor the DTC KPIs that matter: CAC, ROAS, CVR, AOV, landing page conversion, creative win rate, and contribution from creators and partners
• Stay on top of platform changes, creator trends, and CRO best practices, and translate them into testable bets for Suvie
• Take on additional projects, tasks, and opportunities as they arise

Your Experience, Skills, and Qualifications

Technical Skills

• 4–6 years of hands-on experience in DTC marketing at a subscription or consumer brand, with demonstrable impact on acquisition, conversion, and creative performance
• Proven track record running an influencer and/or UGC program at scale — sourcing creators, negotiating deals, managing usage rights, and turning content into ad-ready assets
• Deep familiarity with paid social ad ecosystems (Meta, TikTok, YouTube), creative best practices by platform, and what “good” looks like for high-velocity testing
• Strong project management chops — you keep multiple workstreams, vendors, and creators moving without dropping the ball

Strategic Thinking

• You think in funnels, creative cycles, and unit economics — not just one-off campaigns
• Able to prioritize the highest-leverage acquisition and conversion opportunities across a roadmap full of possibilities
• Comfortable navigating ambiguity and making calls with incomplete data

Collaboration & Communication

• You know how to brief creative partners and creators, align cross-functionally with Growth, Lifecycle, and Product, and present results clearly to both technical and non-technical teammates
• You value organized briefs, clear naming conventions, and a well-documented program
• You flourish in a dynamic and rapidly changing environment, taking on new projects and opportunities as they arise

If you’re ready to leave a lasting mark on the future of culinary technology and design, Suvie is the place for you. Join us in revolutionizing dinner and become an integral part of a company committed to workplace diversity and equal employment opportunity. This is a full time role, working primarily US East Coast hours.

Apply now and let your DTC marketing expertise shape the future of home dining with Suvie!

Logistics & Details

This is a full time, salaried position working semi-remote (one day a week in office), and based in our Cambridge, MA office. It includes salary, paid vacation time, typical federal holidays, benefits and equity. Salary is negotiable based on experience. Occasional travel required.