PR Director, Digital & Social Media

(While this role is remote, only candidates in CA, WA, NY or MA will be considered.)

As a Director, you will have 7–8 years of experience, experience leading multi-channel digital programs across B2B tech or enterprise, with strong foundations in social, content, paid, and executive platforms and have a track record of launching new digital channels and activating niche or technical communities across platforms like LinkedIn, X, Reddit, Discord, and YouTube.

The Director of Digital & Social Media will report directly to the Vice President of Digital and play a critical role in expanding our digital practice. This leader will serve as both a client-facing strategist and an internal manager, ensuring SG delivers best-in-class digital and social programs that drive measurable impact.

In this role you will own day-to-day program leadership—organizing teams, managing workflows, and serving as the primary client lead. You bring the senior-level judgment that turns business goals into clear, scalable digital programs and reduces VP-level lift, ensuring smooth, high-quality execution across every workstream.

This role combines strategic leadership with hands-on execution. You’ll oversee integrated digital and social programs, mentor and manage team members, and help evolve SG’s digital offerings as our practice grows. You will lead executive thought-leadership programs, launch and scale channels for clients, and guide digital storytelling that builds visibility, credibility, and measurable impact across owned, earned, and paid channels.

QUALIFICATIONS

• 7-8 years of experience at a B2B agency or in-house at a B2B tech company on a digital marketing or social media team
• Strong analytical capabilities; experienced with data tracking, performance metrics, and tools (e.g., MuckRack, Google Analytics, Sprout Social).
• Proven ability to lead digital and social programs for executives and brands, ideally in B2B tech.
• Integrated communications acumen; capable of aligning digital/social strategies with PR and earned media campaigns.
• Highly organized, entrepreneurial, and proactive in evolving offerings and contributing to agency growth.
• Familiarity with paid social campaigns, including small-scale amplification budgets.

It is SutherlandGold’s intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of SG’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, and specific work location.