Marketing Manager

Job Overview
We are seeking an energetic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth across multiple channels. In this pivotal role, you will develop and execute innovative marketing strategies that elevate our presence in the marketplace, engage target audiences, and generate measurable results. Your expertise will help shape our brand narrative, optimize digital campaigns, and foster meaningful connections with customers through creative content and data-driven insights. This is an exciting opportunity to influence brand perception and contribute to the company's overall success in a fast-paced, dynamic environment.

Responsibilities

• Design and implement comprehensive marketing strategies aligned with company goals, focusing on multichannel marketing approaches including digital, print, and social media platforms.
• Manage and optimize advertising campaigns across channels such as Facebook Advertising, Google AdWords, and other digital advertising platforms to maximize reach and ROI.
• Oversee content marketing efforts by creating compelling copy, managing blogs, email campaigns, and social media content that resonate with target audiences.
• Utilize marketing automation tools to streamline campaign workflows, nurture leads, and improve customer engagement.
• Conduct SEO research and apply best practices to improve organic search rankings on platforms like WordPress and enhance website visibility.
• Analyze website traffic using Google Analytics and other analytics tools to assess campaign performance, identify trends, and inform future strategies.
• Collaborate with product management teams to develop promotional materials for new offerings, ensuring consistent messaging across all channels.
• Manage budgets for marketing initiatives while tracking performance metrics to ensure efficient resource allocation.
• Coordinate print advertising efforts and oversee creative development using Adobe Creative Suite tools to produce high-quality visual assets.
• Lead B2B marketing campaigns to strengthen relationships with business partners and expand market reach in targeted industries.

Requirements

• Proven experience in digital marketing, performance marketing, or related roles with a strong understanding of multichannel marketing strategies.
• Expertise in SEO, social media marketing, content creation, email marketing, and advertising sales techniques.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, Google Analytics, Google AdWords, Facebook Advertising tools, and marketing automation platforms.
• Solid knowledge of e-commerce platforms and print advertising processes.
• Strong research skills combined with excellent copywriting abilities to craft engaging messaging tailored for diverse audiences.
• Experience in B2B marketing environments with a focus on product promotion and sales enablement.
• Ability to analyze data effectively to optimize campaigns and demonstrate ROI through detailed reports.
• Excellent project management skills with the ability to juggle multiple priorities while meeting deadlines.
• Bachelor's degree in Marketing, Business Administration or a related field is preferred; relevant certifications are a plus. Join us as a Marketing Manager if you're passionate about crafting innovative campaigns that inspire action! Bring your creativity, analytical mindset, and strategic thinking to help us grow our brand presence globally while enjoying a collaborative environment dedicated to your professional development.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Work Location: In person