What are the responsibilities and job description for the Marketing Specialist (Part-Time) position at Surry Community College?
The Marketing Specialist will lead efforts to promote the Surry-Yadkin Works program, highlight student and business success stories, and strengthen the program’s presence across digital and print platforms. This role is ideal for a creative, organized communicator who enjoys storytelling, community outreach, and building brand visibility.
Work Schedule
Work Schedule
- Part-time position averaging 25-29 hours per week.
- Flexible scheduling with some required attendance at community or school events.
About Surry-Yadkin Works
Surry-Yadkin Works is a regional collaborative pre-apprenticeship program connecting local high school and college students with hands-on work experiences across Surry and Yadkin Counties. Our mission is to strengthen the local workforce, empower students, and support businesses through meaningful partnerships and community engagement.
Essential Duties and Responsibilities
- Develop and implement marketing strategies that align with program goals and community engagement efforts.
- Manage Surry-Yadkin Works’ social media platforms, website updates, and digital content.
- Create and distribute newsletters, press releases, and promotional materials.
- Capture and edit photos and videos to showcase student experiences, business partners, and program milestones.
- Coordinate with schools, businesses, and community partners for media features and special events.
- Maintain brand consistency across all materials and communications.
- Track engagement metrics and recommend strategies for continuous improvement.
- Support event planning, including student recognition events, community presentations, and business partner spotlights.
- Perform other duties as assigned by the Executive Director.
- Maintain a clean and safe work area
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily and must meet the requirements listed below that represent the knowledge, skill, and/or ability necessary to be successful. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
LANGUAGE SKILLS:
MATHEMATICAL SKILLS:
REASONING ABILITY:
OTHER SKILLS and ABILITIES:
Required Qualifications
LANGUAGE SKILLS:
- Ability to read, analyze, and interpret common business correspondence and reports.
- Ability to articulate professional responses to common inquiries and/or complaints from students, faculty, staff, or the public at-large.
- Ability to write using proper grammar and punctuation.
- Ability to effectively present information to administration, students, faculty, staff, or the public at-large.
MATHEMATICAL SKILLS:
- Ability to apply and understand standard mathematical operations such as addition, subtraction, multiplication, and division.
REASONING ABILITY:
- Ability to define problems, collect data, establish facts, and draw valid conclusions.
OTHER SKILLS and ABILITIES:
- Understanding of and commitment to the unique nature and role of the College and to the philosophy of the community college system.
- Associate or Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field preferred (or equivalent experience).
- Other educational backgrounds will be considered with relevant marketing, communications, or design experience.
- Strong written, verbal, and visual communication skills.
- Proficiency in social media platforms (Facebook, Instagram, LinkedIn) and basic design tools (Canva, Adobe Creative Suite, etc.).
- Experience with photography, video creation, or website content management a plus.
- Ability to work independently, meet deadlines, and collaborate within a small team environment.
- Interest in education, workforce development, or community engagement is a plus.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment
- While performing the duties of this job, the employee is regularly required to talk or hear.
- The employee frequently is required to sit.
- The employee is occasionally required to stand; walk; use hands to handle or feel objects, tools, or controls; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl.
- The employee must occasionally lift and/or move up to 10 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee occasionally works outside.
- The noise level in the work environment is usually low.