Director Sales Operations

Sales Director – North America (Endoscopy)

About Us & The Opportunity:

At Surgical Equipment Group, we're more than a medical equipment company—we're building the future of endoscopy sales and service across North America. We specialize in delivering high-quality endoscopy equipment, expert repair services, and comprehensive service solutions that help healthcare providers maximize performance, reduce downtime, and improve patient care.

As we continue our rapid growth, we're investing heavily in expanding our North American commercial organization. This isn't simply filling another sales position—it's an opportunity to build something from the ground up.

We're seeking an entrepreneurial Sales Director who is excited by the challenge of creating, leading, and scaling a high-performing sales organization. In the early stages, you'll be responsible for personally driving new business, opening strategic accounts, and establishing long-term customer relationships. Your success in the field will lay the foundation for our North American sales strategy while accelerating revenue growth through both capital equipment sales and recurring service agreements.

As the business continues to expand, you'll recruit, develop, and lead the company's first North American sales team, creating the culture, processes, and performance standards that will define our organization for years to come. Every future North American sales representative will report directly to this role, making you instrumental in shaping the future of our commercial operations.

This is a hybrid leadership position, offering the flexibility to work remotely while traveling extensively throughout North America to meet with customers, attend industry events, recruit top talent, and drive strategic business development. We're looking for someone who enjoys being in front of customers, thrives in a fast-paced environment, and has the leadership ability to inspire and develop others.

For the right candidate, this role offers a clearly defined executive career path. As our organization reaches its planned growth milestones over the next two years, this position is expected to evolve into President of North America Sales, providing executive leadership for our expanding commercial organization.

If you're a proven sales leader with a passion for business development, team building, and creating lasting impact, this is a rare opportunity to build a legacy while helping shape one of the fastest-growing organizations in the endoscopy industry.

Key Responsibilities

• Drive new business development across North America by generating net-new endoscopy equipment sales and recurring service contracts.
• Develop and execute strategic sales initiatives to achieve aggressive revenue growth and expand market share.
• Build, recruit, mentor, and lead the foundation of the North American sales team as the organization scales.
• Establish strong relationships with hospitals, health systems, ambulatory surgery centers (ASCs), physician practices, and key decision-makers.
• Create and implement scalable sales processes, forecasting, and performance metrics to support long-term growth.
• Collaborate with executive leadership to identify new market opportunities, shape commercial strategy, and drive organizational success.
• Represent the company through regular travel to customer sites, industry conferences, and business development opportunities across North America.

Qualifications

• 5 years of successful sales experience within the endoscopy industry, with a strong understanding of endoscopy equipment, service solutions, and healthcare customer needs.
• Proven track record of success in business development, outside sales, and revenue growth, preferably within medical devices, healthcare technology, capital equipment, or related industries.
• Experience successfully generating net-new business and managing complex sales cycles with hospitals, health systems, ambulatory surgery centers (ASCs), physician practices, and healthcare organizations.
• Demonstrated ability to build, lead, mentor, and develop high-performing sales teams.
• Strong entrepreneurial mindset with the ability to create sales strategies, processes, and infrastructure from the ground up.
• Exceptional communication, negotiation, relationship-building, and leadership skills.
• Ability to balance strategic leadership with hands-on sales execution and customer engagement.
• Strong business acumen with experience managing pipelines, forecasting, and achieving aggressive growth objectives.
• Willingness and ability to travel extensively throughout North America.
• Bachelor’s degree preferred; equivalent industry experience and proven sales performance will be considered.

This is a unique opportunity to play a foundational role in building the future of our North American sales organization. We are looking for a driven sales leader who is ready to make an immediate impact, build lasting customer relationships, and develop a team that will shape the next phase of our growth.



If you are an experienced endoscopy sales professional with the vision, leadership, and ambition to help build something exceptional, we would love to connect.