Law enforcement Sales Executive

Law Enforcement Sales Executive

Colorado (Hybrid / Field-Based) • Full-Time • Direct Sales

SurePass is the national standard for authority verification, delivering mission-critical identity and credential validation technology to law enforcement agencies across the country. Our platform gives officers and investigators the real-time verification tools they need in the field — increasing safety, reducing fraud exposure, and improving operational efficiency for the agencies we serve.

We are looking for a high-performing Law Enforcement Sales Executive to lead SurePass's growth across Colorado. This is a field-based, quota-carrying role for a seasoned seller who has built relationships inside law enforcement agencies and understands how public safety procurement decisions are made. You will own the full sales cycle — from prospecting police departments, sheriff's offices, and state agencies to negotiating contracts and closing deals — and will serve as the trusted face of SurePass in your territory.

•    Own and grow a territory of law enforcement agencies across Colorado, including municipal police departments, county sheriff's offices, and state-level agencies.

•    Drive the full sales cycle from outreach and discovery through demonstration, proposal, negotiation, and contract close.

•    Build and maintain relationships with key decision-makers including Chiefs of Police, Sheriffs, IT Directors, and procurement officers.

•    Develop and execute a territory plan that prioritizes high-value accounts and maximizes pipeline coverage.

•    Conduct on-site and virtual product demonstrations that clearly articulate SurePass's value proposition for law enforcement operations.

•    Collaborate with SurePass leadership and customer success teams to ensure smooth handoffs and strong account retention post-close.

•    Accurately maintain pipeline, activity, and forecast data in CRM tools.

•    Represent SurePass at law enforcement conferences, trade shows, and regional events relevant to the Colorado market.

•    Provide market intelligence and customer feedback to inform product and go-to-market strategy.

•    3 years of B2G or B2B sales experience with a proven track record of closing, specifically selling technology or SaaS solutions into law enforcement, public safety, or government agencies.

•    Demonstrated ability to navigate complex, multi-stakeholder procurement processes common in law enforcement and municipal government environments.

•    Established relationships within Colorado law enforcement communities are a strong plus.

•    Consistent history of meeting or exceeding quota in a field sales role.

•    Strong command of consultative selling techniques; ability to translate technical capabilities into mission-relevant outcomes for law enforcement buyers.

•    Excellent verbal and written communication skills; comfortable presenting to command staff and elected officials.

•    Self-directed, highly organized, and comfortable managing a large geographic territory independently.

•    Proficiency with CRM platforms (Salesforce or equivalent) and standard business tools.

•    Valid driver's license and willingness to travel regularly throughout Colorado.

•    Prior experience in law enforcement, military, or public safety — either as a practitioner or in a sales/support role serving these communities.

•    Familiarity with identity verification, credentialing, records management, or related public safety technology categories.

•    Experience selling to Colorado state agencies or municipalities.

•    Active involvement in law enforcement professional associations (e.g., Colorado Association of Chiefs of Police, Colorado Sheriffs' Association).

•    Competitive base salary commensurate with experience

•    Uncapped commission structure tied to territory performance

•    Mileage reimbursement and travel expense coverage

•    Health, dental, and vision benefits

•    Paid time off and company holidays

•    Opportunity to grow with a category-defining company in a high-impact market

SurePass is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.