What are the responsibilities and job description for the Media Buyer Specialist position at Sure Leverage Funding?
We are seeking a strategic and data-driven Media Buyer/Ad Specialist to manage and optimize paid media campaigns across multiple digital platforms. In this role, you will be responsible for developing, executing, and refining advertising strategies to drive performance and maximize return on investment (ROI). If you have a strong analytical mindset, a passion for digital advertising, and the ability to work independently in a remote environment, this is the perfect opportunity for you!
- Plan, execute, and optimize media buying strategies across various platforms, including Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
- Analyze and interpret data to measure campaign performance and identify areas for improvement.
- Conduct A/B testing, audience segmentation, and bid strategy optimization to enhance efficiency.
- Collaborate with the creative team to develop compelling ad creatives, messaging, and landing pages.
- Stay updated on industry trends, algorithm changes, and best practices to maintain a competitive edge.
- Manage advertising budgets effectively, ensuring optimal spending and cost efficiency.
- Track, measure, and report on key performance indicators (CTR, CPC, ROAS, CPA, etc.) to stakeholders.
- Set up and optimize tracking tools such as Google Analytics, Facebook Pixel, and UTM parameters to ensure accurate performance tracking.
✔️ Proven experience in media buying, digital advertising, or performance marketing.
✔️ Strong expertise in media planning, campaign execution, and performance optimization.
✔️ Proficiency with Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools.
✔️ Excellent analytical and problem-solving skills with the ability to make data-driven decisions.
✔️ Strong communication and organizational abilities to coordinate effectively with cross-functional teams.
✔️ Ability to work independently and remotely, meeting deadlines and managing multiple campaigns simultaneously.
✔️ Experience in financial or trading industries is a plus.
✔️ Bachelor's degree in Marketing, Communications, Business, or a related field.