What are the responsibilities and job description for the Director Marketing position at Supply Chain?
Marketing Director – Content and Customer Engagement Strategy
Working within our regional North America Marketing and Engagement team, the Marketing Director – Content and Customer Engagement Strategy will have end-to-end responsibility for our content and customer engagement strategy, planning, execution and management. The individual will work closely with our Account-Based Experience team to align campaign strategies and measure the impact of marketing content and communications on the business. This role requires an enthusiastic individual with strong communication and leadership skills to lead efforts in guiding our content and customer communications to support our integrated, multi-channel, multi-touch campaigns that move customers throughout the buying journey.
Director Marketing
Our Marketing Team drives the development and execution of business growth and customer relationship-focused marketing plans. We are both business strategists and marketing practitioners. We are powerful storytellers, using data-driven decisions to fuel our digital marketing approach.
Job Description
- Be on the front line of highly visible projects across all sectors/solutions to help tell the DHL Supply Chain story in a strategic and compelling way.
- Lead strategy and execution of 1:Many and 1:Few campaigns
- Develop and manage multi-channel marketing campaigns in support of sector and strategic product objectives.
- Design account-based marketing programs to engage key accounts
- Analyze channel performance and optimize campaign activations
- Develop key marketing messages based on market trends and customer pain points
- Manage strategy for digital marketing channels including content hubs, website, social media, podcast, and advertising
- Drive internal awareness about functional content across Supply Chain
Required Education and Experience
- Undergraduate degree in business, marketing, advertising or public relations, required
- 10-12 years of business and/or marketing experience, required
- 7-9 years of marketing/communications agency experience, required
- Transportation/Logistics industry background and/or business unit industry experience, preferred
Our Organization has a business casual environment and focuses on teamwork, associate development, training, and continuous improvement. We offer competitive wages, excellent affordable insurance benefits (including health, dental, vision and life), 401K plan, paid vacation and holidays.
Our Organization is an equal opportunity employer.