eCommerce Site Merchandising Specialist

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

The Specialist, eCommerce Site Merchandising owns the customer-facing experience of our eCommerce site, combining on-site merchandising, customer experience optimization, platform fluency, and data-driven decision-making, to drive product discovery, engagement, and conversion. This role manages the full shopping journey — from homepage layout and category structure to promotional execution, campaign landing pages, and merchandising performance.

Qualifications

Success in This Role Looks Like:

• A high-performing, customer-first shopping experience that is accurate, easy to shop, and aligned to business priorities.
• Measurable improvements in conversion rate, AOV, engagement, site usability, product discoverability, shopping friction, and sell-through.
• Timely, on-brand execution of homepage, category, promotional, pricing, and merchandising updates.
• Site performance, user behavior, and merchandising data are used to identify opportunities and recommend actions.
• A/B tests, site experience enhancements, mobile improvements, and landing page updates are supported with clear hypotheses and integrated into the site when successful.
• Site issues, content gaps, and functionality problems are identified early and resolved quickly through cross-functional partnership.
• Competitive insights are translated into practical improvements to the SuperATV shopping experience.
  
  

Primary Duties

• Own and optimize the customer-facing eCommerce experience across homepage, category, product listing, product detail, promotional, and campaign landing pages.
• Execute site merchandising strategies that support revenue, conversion rate, AOV, engagement, product sell-through, brand storytelling, and business priorities.
• Build, merchandise, manage, and QA homepage content, category pages, campaign landing pages, promotions, coupons, pricing updates, merchandising rules, and on-site messaging within Adobe/Magento/Shopify.
• Optimize product presentation, category structure, navigation, filtering, sorting, site search, merchandising rules, Dynamic Yield personalization, and cross-sell opportunities to improve targeting, discoverability, and the shopping journey.
• Analyze site performance, user behavior, conversion data, and merchandising results using tools such as GA4 and Mouseflow to identify opportunities and recommend actions.
• Support test-and-learn opportunities, including A/B tests, merchandising experiments, UX enhancements, mobile optimization, and landing page improvements.
• Partner with marketing, product, pricing, content, and development teams to translate commercial priorities, promotional plans, inventory needs, and customer insights into clear on-site execution.
• Research competitive site experiences and eCommerce merchandising best practices to inform future improvements.
  
  

Education / Experience

• 3 years of experience in eCommerce UX or merchandising.
• Experience in a customer-facing business such as a retailer or brand.
• Proficiency in eCommerce platforms (e.g., Magento, Shopify).
• Strong technical aptitude with hands-on experience using site search platforms, Dynamic Yield or other A/B testing/personalization tools, CMS tools, merchandising tools, analytics platforms, and light HTML/CSS.
• Strong attention to detail with a blend of customer-first and performance-oriented thinking.
• Effective communicator and collaborator across marketing, content, eCommerce, and technical teams
  
  

#SuperATV

The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job-related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate.

As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com