What are the responsibilities and job description for the Growth Marketer position at Supademo?
At Supademo, we’re reimagining how people experience products. Our AI-powered platform makes it effortless to create conversion-focused interactive demos at scale, with the platform already trusted by 100,000 professionals at top companies for sales, onboarding, and marketing. Since our 2023 launch, we’ve become G2’s #5 fastest-growing software product (2025), hit profitability with 7-figure ARR, and we’re just getting started.
What You'll Do
What You'll Do
- Rapidly test, launch, and measure growth experiments—examples include expert roundtables, mastermind events, newsletters, and community programs for GTM leaders.
- Lead partnership and affiliate marketing—develop and manage affiliate programs, track performance, and optimize for conversion and retention.
- Build community traction across channels like Product Hunt, Reddit, and niche online communities, growing Supademo’s presence and authority in PLG circles.
- Source and manage UGC creators to produce engaging paid content across YouTube, TikTok and Instagram that drives awareness and pipeline.
- Write and distribute engaging content-led growth assets via LinkedIn, YouTube, or Substack, blending psychology and storytelling to position Supademo as a market leader.
- Create video-first content, sharing key product features and learnings on distribution, creative, and messaging strategies.
- 3 years in growth marketing, community building, content, or partnerships (preferably in B2B SaaS or PLG environments).
- Proven track record running growth experiments with measurable ROI.
- Experience building affiliate programs or influencer/UGC pipelines from scratch.
- Strong writing or video chops with a public voice—e.g., newsletters, thought leadership, or campaigns that built followings.
- Comfort jumping into new tools, channels, and ideas without waiting for a playbook.
- Psychology-minded marketer who understands human motivation and behavior.
- Join as one of the first growth hires with founder-level impact on the future of the GTM engine.
- Work at the intersection of product, brand, and distribution with a small, high-velocity team.
- Ownership over experiments from ideation to execution with rapid feedback loops.
- Be part of a new wave of content-led, PLG-first growth in B2B SaaS.
- Remote (US/Canada), competitive salary equity benefits based on location
- Real ownership across roadmap, architecture, and velocity
Salary : $70,000 - $120,000