Social Media, AI & Digital Marketing Strategist

Suntrup Automotive Group | St. Louis, MO
Full-Time | Monday–Friday | $60,000–$65,000

Must live in the St. Louis area for consideration.

Suntrup Automotive Group is seeking a highly skilled Social Media, AI & Digital Marketing Strategist to lead content strategy, audience growth, digital visibility, and marketing performance across multiple dealership brands.

This position is approximately 50% strategy and analytics and 50% content creation and execution.

This is not an entry-level social media role. We are looking for someone who understands audience segmentation, content strategy, GA4, A/B testing, AI tools, and how to create messaging that resonates with different customer demographics. The marketing approach for a luxury BMW customer should not be the same as it is for a first-time Kia buyer.

Responsibilities

• Develop and execute content strategies across Facebook, Instagram, TikTok, YouTube, Reddit, and emerging platforms.
• Create, film, and edit high-quality content that supports brand awareness, lead generation, recruiting, and customer engagement.
• Build audience personas and tailor messaging based on customer demographics, buying behaviors, and dealership brand.
• Utilize Google Analytics 4 (GA4), Search Console, Meta Business Suite, and other reporting tools to measure performance and identify opportunities.
• Conduct A/B testing on content, messaging, calls-to-action, and campaigns to improve engagement and conversion.
• Use AI tools such as ChatGPT and Claude to streamline workflows, improve content quality, and increase productivity.
• Monitor trends, competitors, and emerging opportunities in social media, AI, and digital marketing.
• Present performance insights and recommendations to leadership.

Required Qualifications

• 3 years of experience in digital marketing, content strategy, social media marketing, or growth marketing.
• Strong working knowledge of Google Analytics 4 (GA4) and digital performance reporting.
• Experience with audience segmentation, customer personas, and targeted messaging strategies.
• Experience conducting A/B testing and making data-driven marketing decisions.
• Advanced content creation skills, including video production and editing.
• Strong copywriting, communication, and storytelling abilities.
• Proficiency with AI tools such as ChatGPT and Claude.
• Experience with Canva, CapCut, Adobe Creative Suite, or similar platforms.

Preferred Qualifications

• Automotive marketing experience.
• Agency experience.
• Experience managing multiple brands or business locations.
• Knowledge of local SEO, reputation management, and AI search visibility.
• Experience creating AI workflows, Claude Projects, custom GPTs, or prompt libraries.

Application Requirements

To be considered, applicants must submit:

• Resume
• Portfolio of content and campaigns
• Links to social media accounts managed professionally
• Examples of measurable results achieved through marketing efforts

Applicants without demonstrated experience in analytics, audience targeting, and content creation will not be considered.

About Suntrup Automotive Group

Suntrup Automotive Group has served the St. Louis region since 1957 and represents multiple automotive brands throughout the area. We are committed to innovation, technology, and delivering exceptional customer experiences.