What are the responsibilities and job description for the Customer Marketing Manager, GTR position at Suntory Global Spirits?
Date: Dec 5, 2025
Location: new york, NY, US
Company: Suntory Global Spirits
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
The GTR Customer Marketing Manager is responsible for best-in-class customer marketing, activation, and category management for the Americas region. This role requires collaboration with both Brand Marketing and Commercial contacts to execute our strategic and channel objectives in alignment with global brand plans. The role demands a relentless focus on creating and deploying comprehensive 360 campaigns driven by customer centricity to excite, engage, and convert shoppers to purchase both in-store and online. Additionally, the manager will support premiumization across multiple touchpoints to ensure the continual elevation of brand execution and shopper experience.
Role Responsibilities
- Develop the annual customer marketing plan in close collaboration with Key Account Managers for key customers in the region based on global brand strategies and regional priorities.
- Build broad-based knowledge of key global and regional trends as well as competitive environment
- Develop insight-driven and category growth-led customer propositions.
- Manage Brand Investment through budgeting, tracking, and implementation of expenditures.
- Co-manage the P&L with the Key Account Manager, delivering ROI on all marketing activities.
- Deliver activation, visibility, and promotional plans, ensuring tactical activations and long-term visibility objectives are executed brilliantly, with a focus on key strategic locations and premiumization.
- Plan and execute brand campaigns, product launches, and consumer events in line with brand guidelines to achieve overall brand objectives.
- Partner with the Digital Marketing Manager to define and implement brand digital strategy across retailers’ e-commerce sites and social media platforms.
- Serve as the key point of contact for customers regarding marketing initiatives and collaborate with the Commercial team to manage business performance.
- Build best-in-class partnerships with customers, team members, and domestic market contacts.
- Review activation tools for effectiveness and work with the Brand Marketing team to enhance engagement and impact.
- Conduct category analysis to report on performance (depletions) versus the category to understand overall performance.
- Review activation and promotional effectiveness and recommend actions to improve performance as needed (ROI).
- Drive online conversion using the most relevant platforms and digital tools.
Qualifications
- Bachelor's degree; MBA preferred.
- 7 years of trade/customer/shopper/consumer marketing experience in the FMCG / Travel Retail industry.
- Strong business acumen, analytical, and organizational skills.
- Excellent interpersonal and collaborative skills.
- Relentless focus on best-in-class execution.
- Exceptional organizational skills and attention to detail.
- Strong negotiation and influencing skills.
- Customer and results oriented.
- Strong understanding of the Americas market and passenger demographics.
- Proficiency in Spanish is a plus.
- Ability to travel regionally as needed.
- Experience in the travel retail industry is preferred but not mandatory.
Salary Range - The salary range for this role, based in Miami, Florida is $110k-115k, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of this location.
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
Salary : $110,000 - $115,000